• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Google Gemini, Gemini, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Agentic Workflows, AI Orchestration, Prompt Patterns, Enterprise Security, AI Integrations, Agentic systems, LLM Application, AI literacy, Cloud Infrastructure, Customer experience improvement, Organizational Strategy, Cloud Platforms, Cloud Computing, Artificial Intelligence, Collaboration

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • N

    Northeastern University

    User Experience Design and Testing Part 1

    Skills you'll gain: UI/UX Strategy, Experience Design, Design Strategies, Design Elements And Principles, Storyboarding

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Virginia

    혁신을 위한 디자인 씽킹

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Strategic Thinking, Open Mindset, Storytelling, Creativity, Data Visualization, Growth Mindedness

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphics Software, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Agua 2.0: empresas eficientes para el siglo XXI

    Skills you'll gain: Water Sustainability, Water Resources, Water Resource Management, Business Process Management, Sanitation, Business Process, Sustainable Development, Governance, Water Quality, Environment and Resource Management, Entrepreneurship, Business Process Improvement, Process Improvement, Quality Improvement, Business Transformation, Corporate Strategy, Corporate Sustainability, Operational Efficiency, Innovation, Operational Data Store

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Skills you'll gain: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    CyberSec First Responder (CFR-310)

    Skills you'll gain: Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Computer Security Incident Management, Cyber Security Assessment, Incident Management, Threat Detection, Intrusion Detection and Prevention, Threat Management, Exploitation techniques, Application Security, Vulnerability Management, Network Security, Security Testing, Human Factors (Security), Anomaly Detection, Network Analysis, Data Persistence

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Transforming Sales Impact for Sustainable Growth

    Skills you'll gain: Account Strategy, Account Management, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Performance Measurement, Sales, Digital Transformation, Sales Process, Business Risk Management, Business Transformation, Innovation, Drive Engagement, Customer Retention, Business Leadership, Telecommuting, Virtual Teams

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Web Content, Content Management, Campaign Management, Content Optimization, Branding, Text Mining

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Master the Basics of Digital Analytics Training

    Skills you'll gain: Digital Analysis, Data-Driven Decision-Making, Web Analytics, Data-Driven Marketing, Performance Metric, Performance Analysis, Operational Efficiency, Business Analytics, Data Literacy, Analytics, Marketing Strategies, Data Analysis, Business Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Tendencias e innovaciones en los medios deportivos

    Skills you'll gain: AI Personalization, Content Performance Analysis, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Drive Engagement & Close Complex Deals

    Skills you'll gain: Persuasive Communication, Enterprise Sales, Global Marketing, Drive Engagement, Value Propositions, Proposal Development

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…509510511…549

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI Leader: Google Cloud
  • User Experience Design and Testing Part 1: Northeastern University
  • 혁신을 위한 디자인 씽킹: University of Virginia
  • Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera
  • Agua 2.0: empresas eficientes para el siglo XXI: Banco Interamericano de Desarrollo
  • Why Do Most Innovations Fail? - Jagdish Sheth: Kennesaw State University
  • CyberSec First Responder (CFR-310): Packt
  • Transforming Sales Impact for Sustainable Growth: LearnQuest
  • Generate Visuals for A/B Testing Success: Coursera
  • Master the Basics of Digital Analytics Training: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok