• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Banking Payments and Financial Services

    Skills you'll gain: Banking Services, Bank Regulations, Banking, Payment Systems, Financial Inclusion, Customer Relationship Management, Payment Processing, Financial Regulation, Financial Services, Regulatory Requirements, International Finance, Customer experience improvement, Regulatory Compliance, Merchant Services, Investments, Investment Management, Customer Relationship Building, Technology Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Enterprise Account Strategy And Growth

    Skills you'll gain: Service Recovery, Account Management, Account Strategy, Customer experience strategy (CX), Customer experience improvement, Rapport Building, Journey Mapping, Sales Strategy, Loyalty Programs, Customer Relationship Building, Customer Insights, Customer Retention, Emotional Intelligence, Relationship Management, Customer Service, Customer Success Management, Communication Strategies, Stakeholder Management, Data Analysis, Strategic Planning

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Sales Skills: Handle Objections And Close Complex Deals

    Skills you'll gain: Enterprise Sales, B2B Sales, Customer Success Management, Closing (Sales), Overcoming Objections, Contract Negotiation, Customer Retention, Procurement, Negotiation, Customer Relationship Management, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Customer Engagement, Account Strategy, Sales Management, Sales, Customer Relationship Building, Sales Process, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    Creating Derived Tables Using LookML

    Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Test Tools, Data Visualization Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Financial Risk & Valuation: Bonds to Options

    Skills you'll gain: Risk Modeling, Credit Risk, Portfolio Management, Portfolio Risk, Financial Regulation, Financial Modeling, Investment Management, Risk Management, Risk Analysis, Derivatives, Financial Market, Risk Management Framework, Finance, Investments, Financial Analysis, Risk Mitigation, Analysis, Analytics, Market Analysis, Application Frameworks

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Climate Data

    Skills you'll gain: Matplotlib, Plot (Graphics), Trend Analysis, Data Analysis, Data Literacy, Environmental Social And Corporate Governance (ESG), Scientific Visualization, Climate Change Programs, Pivot Tables And Charts, Time Series Analysis and Forecasting, Market Data, Sustainable Business, Data Storytelling, Anomaly Detection, Data Visualization Software, Sustainability Standards, Report Writing, Technical Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Pitch with Impact

    Skills you'll gain: Sales Presentation, Sales Presentations, Concision, Graphic and Visual Design, Presentations, Visual Design, Oral Expression, Value Propositions, Data Presentation, Layout Design, Design Elements And Principles, Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication, Sales Support, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Decision Intelligence, Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Machine Learning, Business Metrics, Predictive Analytics, Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create and Edit a Pinterest Ad Account

    Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, User Provisioning, Advertising, Information Privacy, Branding, System Configuration, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    الأخلاقيات والثقافة ووجهات النظر العالمية

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Corporate Sustainability, Culture, Branding, Intercultural Competence, Stakeholder Management, Stakeholder Analysis, Decision Making, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Decide with Data: Boost Patient Outcomes

    Skills you'll gain: Health Informatics, Data Analysis, Clinical Informatics, Patient-centered Care, Analytics, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Analytical Skills, Decision Intelligence, Statistical Methods, Statistics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Kibana 8.x – A Quick Start Guide to Data Analysis

    Skills you'll gain: Kibana, Dashboard Creation, Dashboard, Interactive Data Visualization, Data Visualization, Data Visualization Software, Data Presentation, Grafana, Graphing, Data Analysis, Splunk, Real Time Data, Exploratory Data Analysis, Anomaly Detection, Analysis, Applied Machine Learning, Time Series Analysis and Forecasting, Query Languages, SQL, Qualitative Research

    Beginner · Course · 1 - 3 Months

1…501502503…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok