• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Optimize AI: Build & Evaluate Predictive Models

    Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze Employee Databases Using MS SQL Server

    Skills you'll gain: Transact-SQL, Database Development, Databases, Database Theory

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Enterprise Project Planning and Scheduling

    Skills you'll gain: Project Portfolio Management, Project Controls, Workflow Management, Project Management Software, Program Management, Project Schedules, Analytics, Project Management, Advanced Analytics, Cost Management, Project Planning, Contract Management, Planning, Administration, Scheduling, Portfolio Management, Governance, Compliance Management, Resource Utilization, Procurement

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Applied Machine Learning Without Coding

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Data Science, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Exploratory Data Analysis, Machine Learning, Data Analysis, Applied Machine Learning, Machine Learning Software, Feature Engineering, Random Forest Algorithm, Supervised Learning, Logistic Regression, Data Processing, Model Optimization, Data Manipulation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    R: Code, Import, Transform Data

    Skills you'll gain: Data Transformation, Data Wrangling, R (Software), Data Analysis, Data Manipulation, R Programming, Data Cleansing, Scripting, Programming Principles, Data Structures

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Geospatial Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Geospatial Information and Technology, Apache Airflow, Geospatial Mapping, Spatial Data Analysis, GIS Software, Cloud Computing, Geographic Information Systems, Leaflet (Software), Google Cloud Platform, Real Time Data, Global Positioning Systems, Data Transformation, Data Analysis, Anomaly Detection, Technical Communication, Machine Learning

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    Close, Negotiate, and Amplify Virtual Sales Success

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    AWS Certified Big Data - Specialty

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Redshift, AWS SageMaker, Amazon Web Services, AWS Kinesis, Amazon DynamoDB, Identity and Access Management, Amazon S3, Encryption, Data Infrastructure, Data Pipelines, Apache Spark, Dataflow, Big Data, Apache Hive, Data Storage Technologies, Kibana, Data Visualization Software, Data Storage, Data Visualization

    Advanced · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Data Warehousing, Extract, Transform, Load, Data Integration, Cloud Development, Data Quality, Cloud Engineering, Cloud-Based Integration, Data Infrastructure, Data Management, Cloud-Native Computing, Data Architecture, Data Pipelines, Data Processing, Process Design, DevOps, Data Store, Business Process Modeling, Cloud Deployment, Dataflow

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Data Cleaning with Power BI

    Skills you'll gain: Data Quality, Power BI, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Data Management, Data Transformation, Data Preprocessing, Data Manipulation, Data Wrangling, Pandas (Python Package), Data Integration, Data Processing, Data Analysis, Data Visualization Software, Query Languages, Data Visualization

    Beginner · Course · 3 - 6 Months

    Category: New
    New
  • P

    Packt

    Mastering NLP: Foundations, ML & LLMs

    Skills you'll gain: Large Language Modeling, Retrieval-Augmented Generation, LangChain, LLM Application, Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Embeddings, Deep Learning, Generative AI, Fine-tuning, Artificial Intelligence, Classification Algorithms, Machine Learning Methods, Data Preprocessing, Applied Machine Learning, Machine Learning, Model Optimization, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • C

    Coursera

    BI Dashboard Developer: Design, Build, and Deploy Dashboards

    Skills you'll gain: Dashboard, Business Reporting, Data Visualization, Business Intelligence, Data Storytelling, Tableau Software, Data Modeling, Business Intelligence Software, Data Presentation, Key Performance Indicators (KPIs), Performance Reporting, Statistical Visualization, Interactive Data Visualization, Report Writing, Performance Measurement, Data Visualization Software, Business Analytics, Performance Metric, Business Metrics, Data Analysis

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…500501502…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok