• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Skills you'll gain: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Data Analysis, Analytical Skills, Probability & Statistics, Analysis, Climate Change Programs, Graphing, Data Manipulation

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Presentation, Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Dashboard Creation, Data Visualization Software, Spreadsheet Software, Key Performance Indicators (KPIs), Trend Analysis, Portfolio Management, Performance Analysis, Investment Management, Financial Data

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Geospatial Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Geospatial Information and Technology, Apache Airflow, Geospatial Mapping, Spatial Data Analysis, GIS Software, Cloud Computing, Geographic Information Systems, Leaflet (Software), Google Cloud Platform, Real Time Data, Global Positioning Systems, Data Transformation, Data Analysis, Anomaly Detection, Technical Communication, Machine Learning

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze Employee Databases Using MS SQL Server

    Skills you'll gain: Transact-SQL, Database Development, Databases, Database Theory

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Machine Learning in Python: Analyze & Apply

    Skills you'll gain: Matplotlib, Plot (Graphics), NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Model Optimization, Machine Learning Algorithms, Text Mining, Data Manipulation, Predictive Modeling, Model Training, Unsupervised Learning, Data Management

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Enterprise Project Planning and Scheduling

    Skills you'll gain: Project Portfolio Management, Project Controls, Workflow Management, Project Management Software, Program Management, Project Schedules, Analytics, Project Management, Advanced Analytics, Cost Management, Project Planning, Contract Management, Planning, Administration, Scheduling, Portfolio Management, Governance, Compliance Management, Resource Utilization, Procurement

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Applied Machine Learning Without Coding

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Data Science, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Exploratory Data Analysis, Machine Learning, Data Analysis, Applied Machine Learning, Machine Learning Software, Feature Engineering, Random Forest Algorithm, Supervised Learning, Logistic Regression, Data Processing, Model Optimization, Data Manipulation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Own Your Career

    Skills you'll gain: Professional Networking, Productivity, Time Management, Social Media Strategy, Relationship Building, Social Media, Growth Mindedness, Resilience, Negotiation, LinkedIn, Customer Relationship Management, Positivity, Employee Engagement, Sales Prospecting, Prioritization, Events and Conferences, Overcoming Obstacles, Empowerment, Professional Development, Personal Development

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    Sales Challenger Mastery: Engaging the Modern Buyer

    Skills you'll gain: Consultative Approaches, Sales Development, Selling Techniques, Sales Strategy, Customer Analysis, Needs Assessment, Regional Sales, Driving engagement, Rapport Building, Persuasive Communication, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using SQL

    Skills you'll gain: Google Gemini, Gemini, Text Mining, Google Cloud Platform, Data Management, Image Analysis, Unstructured Data, SQL, Large Language Modeling, Data Analysis, Statistical Reporting, Machine Learning

    Intermediate · Project · Less Than 2 Hours

1…496497498…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok