• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Service Integration and Management (SIAM) Foundation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Service Management, Systems Integration, Control Objectives for Information and Related Technology (COBIT), Supplier Relationship Management, Supplier Performance Management, Strategic Sourcing, Culture Transformation, Process Development, Organizational Structure, Cross-Functional Collaboration, Governance, Risk Analysis, Process Improvement and Optimization, Risk Management, Continuous Improvement Process, Performance Measurement, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Skills you'll gain: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Banco Interamericano de Desarrollo

    Agua 2.0: empresas eficientes para el siglo XXI

    Skills you'll gain: Water Sustainability, Water Resources, Water Resource Management, Business Process Management, Sanitation, Business Process, Sustainable Development, Governance, Water Quality, Environment and Resource Management, Entrepreneurship, Business Process Improvement, Process Improvement, Quality Improvement, Business Transformation, Corporate Strategy, Corporate Sustainability, Operational Efficiency, Innovation, Operational Data Store

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Cybersecurity Fundamentals for High-Tech Manufacturing

    Skills you'll gain: Incident Response, Incident Management, Operational Risk, Case Studies, Security Management, Supplier Risk Management, Risk Management, Intellectual Property, Cybersecurity, Manufacturing Operations, Security Controls, Security Strategy, Cyber Security Strategy, Cyber Attacks, Cyber Risk, Cyber Governance, Asset Protection, Compliance Reporting, Governance, Design

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Tendencias e innovaciones en los medios deportivos

    Skills you'll gain: AI Personalization, Content Performance Analysis, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    HR Analytics and Workforce Performance Measurement

    Skills you'll gain: Management Reporting, Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Human Resources, People Analytics, Performance Reporting, Employee Performance Management, Performance Metric, Workforce Management, Human Resource Policies, Business Reporting, Business Metrics, Return On Investment

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    Close, Negotiate, and Amplify Virtual Sales Success

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    A liderança do gerente de projeto

    Skills you'll gain: Negotiation, Emotional Intelligence, Stakeholder Communications, Verbal Communication Skills, Empathy & Emotional Intelligence, Team Building, Leadership, Team Leadership, Communication, Project Management, Teamwork, Leadership Development, Management Training And Development, Conflict Management, Initiative and Leadership, Interpersonal Communications, Communication Strategies, People Development, Non-Verbal Communication

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Banking Payments and Financial Services

    Skills you'll gain: Banking Services, Bank Regulations, Banking, Payment Systems, Financial Inclusion, Customer Relationship Management, Payment Processing, Financial Regulation, Financial Services, Regulatory Requirements, International Finance, Customer experience improvement, Regulatory Compliance, Merchant Services, Investments, Investment Management, Customer Relationship Building, Technology Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, User Research, Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Sales Skills: Handle Objections And Close Complex Deals

    Skills you'll gain: Enterprise Sales, B2B Sales, Customer Success Management, Closing (Sales), Overcoming Objections, Contract Negotiation, Customer Retention, Procurement, Negotiation, Customer Relationship Management, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Customer Engagement, Account Strategy, Sales Management, Sales, Customer Relationship Building, Sales Process, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Pitch with Impact

    Skills you'll gain: Sales Presentation, Sales Presentations, Concision, Graphic and Visual Design, Presentations, Visual Design, Oral Expression, Value Propositions, Data Presentation, Layout Design, Design Elements And Principles, Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication, Sales Support, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…492493494…549

In summary, here are 10 of our most popular marketing strategy courses

  • Service Integration and Management (SIAM) Foundation: Packt
  • Why Do Most Innovations Fail? - Jagdish Sheth: Kennesaw State University
  • Agua 2.0: empresas eficientes para el siglo XXI: Banco Interamericano de Desarrollo
  • Cybersecurity Fundamentals for High-Tech Manufacturing: Coursera
  • Tendencias e innovaciones en los medios deportivos: Real Madrid Graduate School Universidad Europea
  • HR Analytics and Workforce Performance Measurement: EDUCBA
  • Close, Negotiate, and Amplify Virtual Sales Success: LearnQuest
  • A liderança do gerente de projeto: Tecnológico de Monterrey
  • Banking Payments and Financial Services: EDUCBA
  • Google Analytics for SEO Queries: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok