• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Enterprise Search on Generative AI App Builder

    Skills you'll gain: Generative AI, AI literacy, Google Cloud Platform, Data Store, Data Management, Information Management, Analytics, Information Architecture, AI Security, Data Integration, Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Microsoft Fabric: Architecture, Data Lakes and Ingestion

    Skills you'll gain: Data Lakes, Extract, Transform, Load, Power BI, Data Governance, Data Integration, Data Architecture, Data Management, Data Infrastructure, Data Pipelines, Dataflow, Data Warehousing, Data Store, Data Transformation, Data Analysis, Data Security, Python Programming, Machine Learning

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    Introduction to Data Science (Public Policy)

    Skills you'll gain: Web Scraping, Data Visualization, Data Science, Pandas (Python Package), Data Analysis, Python Programming, Public Policies, Jupyter, Natural Language Processing, Programming Principles, Web Applications

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Operations & Closing Skills

    Skills you'll gain: Closing (Sales), Price Negotiation, Sales Management, Sales Operations, B2B Sales, Sales Process, Negotiation, Selling Techniques, Enterprise Sales, Sales Pipelines, Sales Presentation, General Sales Practices, Sales, Presentations, Sales Presentations, Stakeholder Analysis, Strategic Planning, Stakeholder Management, Planning, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Keep Templates On-Brand

    Skills you'll gain: Email Marketing, Brand Strategy, Brand Management, Brand Awareness, Branding, Compliance Management, Marketing Design, Strategic Marketing, Compliance Auditing, Auditing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Generative AI & Prompt Engineering for Design & Content

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Make.com, Adobe Firefly, Generative AI, Content Creation, Canva (Software), Writing and Editing, AI Workflows, Writing, Video Production, Creative Design, Video Editing, Post-Production, Automation, Scalability

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • A

    AI CERTs

    Enterprise Blockchain & Auditing

    Skills you'll gain: Audit Working Papers, Compliance Auditing, Ledgers (Accounting), Transaction Processing, Governance Risk Management and Compliance, Internal Auditing, Governance, Audit Planning, Auditors Report, Application Frameworks, Data Governance, Risk Control, Security Controls, IT General Controls (ITGC), Investigation, Law, Regulation, and Compliance, Role-Based Access Control (RBAC), Identity and Access Management, Data Access, Data Integrity

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Edureka

    Data Analysis and Dashboard Design with Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Data Storytelling, Data Visualization Software, Geospatial Information and Technology, Spatial Data Analysis, Dashboard, Time Series Analysis and Forecasting, Advanced Analytics, R Programming, Business Intelligence, Data Mapping, Data Modeling, Performance Reporting, Key Performance Indicators (KPIs), Operational Performance Management, Python Programming, Interaction Design, Requirements Elicitation, Version Control

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    Technics Publications

    Data Modeling Scheme

    Skills you'll gain: Data Modeling, Database Design, Data Architecture, Relational Databases, Database Management Systems, Data Engineering, Data Strategy, Database Software, Database Development, Database Theory, Graph Theory, Database Administration, Database Architecture and Administration, Database Management, Databases, Database Systems, Data Governance, Business Analysis, Document Management, Business Analytics

    Beginner · Course · 3 - 6 Months

    Category: New
    New
  • E

    EDUCBA

    Business Model for Entrepreneurs

    Skills you'll gain: Entrepreneurship, Growth Strategies, Market Analysis, Operations, Persona Development, Value Propositions, Target Market, Customer Analysis, Marketing Channel, Business Development, Business Strategies, Business, Case Studies, Design Strategies, Design, Decision Making, Web Design and Development, Test Case, Learning Strategies, Test Script Development

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, AI Integrations, OpenAI, Text Mining, Generative AI, Python Programming, Data Analysis, Program Development, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

1…483484485…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok