• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    Saïd Business School, University of Oxford

    The Intersection of Finance, Strategy, and Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Business Metrics, Performance Reporting, Stakeholder Management, Sustainability Standards, Environmental Issue, Stakeholder Analysis, Risk Management, Business Ethics, Social Impact, Business Risk Management, Corporate Strategy

    4.7 stars, 154 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (154) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    DeepSeek AI for Business Strategy and Decision-Making

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Enablement, Strategic Thinking, Prompt Patterns, Deepseek, Prompt Engineering Tools, Business Transformation, Digital Transformation, Business Strategy, Decision Intelligence, Strategic Marketing, Performance Measurement, Strategic Planning, Risking, Artificial Intelligence, Marketing, Web Analytics and SEO, Market Trend, Financial Modeling

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Strategic Planning, Investment Management, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5 stars, 108 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (108) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Email Marketing & Lifecycle Automation

    Skills you'll gain: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Brand Marketing, Marketing Planning, Marketing Strategy and Techniques, Branding, Marketing Management, Business Marketing, Value Propositions, Brand Strategy, Brand Awareness, Go To Market Strategy, Digital Marketing

    4.9 stars, 20 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (20) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Leadership, Strategic Decision-Making, Business Leadership, Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Development, Organizational Change

    4.6 stars, 77 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (77) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Marketing, MarTech, Analytics, Data Science, Innovation, Digital Brand Strategy, Applied Machine Learning, Data Processing, Marketing Effectiveness

    4.3 stars, 62 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (62) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Business Branding and Naming Strategy Guide

    Skills you'll gain: Brand Strategy, Branding, Strategic Marketing, Brand Marketing, Marketing Psychology, Brand Awareness, Brand Management, Business Strategy, Business Planning, Marketing Strategies, Strategic Planning, Legal Strategy, Go To Market Strategy, Competitive Analysis, Business, Market Analysis, Creativity, Planning, Business Analysis, Analysis

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Foundations of Nonprofit Leadership and Strategy

    Skills you'll gain: Advocacy, Risk Management, Lobbying, Talent Management, Risk Management Framework, Leadership Development, Risk Mitigation, Diversity and Inclusion, Philanthropy, Leadership and Management, Diversity Programs, Talent Recruitment, Governance, Organizational Leadership, Compensation Management, Talent Acquisition, Human Resource Strategy, Strategic Planning, Leadership, Fundraising

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Powered Marketing & CRM

    Skills you'll gain: Prompt Engineering, HubSpot CRM, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Prompt Patterns, Email Automation, Marketing Analytics, Prompt Engineering Tools, AI Personalization, Customer Insights, Customer Relationship Management, Generative AI, Data-Driven Marketing, Email Marketing, ChatGPT, Lead Generation, AI Workflows, Customer Data Management, Marketing Strategies

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    4.5 stars, 50 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (50) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…484950…548

In summary, here are 10 of our most popular marketing strategy courses

  • The Intersection of Finance, Strategy, and Sustainability: Saïd Business School, University of Oxford
  • DeepSeek AI for Business Strategy and Decision-Making: Packt
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Email Marketing & Lifecycle Automation: Coursera
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Medindo o Marketing Digital: Fundação Instituto de Administração
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Business Branding and Naming Strategy Guide: EDUCBA
  • Foundations of Nonprofit Leadership and Strategy: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok