• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • V

    Vanderbilt University

    Introduction to Programming with MATLAB

    Skills you'll gain: File I/O, Matlab, Programming Principles, Functional Design, Computer Programming, Code Reusability, Program Development, Computational Logic, Computer Science, Data Import/Export, Mathematical Software, C (Programming Language), Debugging, Computer Programming Tools, File Management, Data Structures, Data Persistence, Plot (Graphics), Problem Solving

    4.8 stars, 18K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (18K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Columbia University

    Economics of Money and Banking

    Skills you'll gain: International Finance, Derivatives, Financial Systems, Balance Sheet, Financial Market, Payment Systems, Financial Policy, Banking, Capital Markets, Financial Trading, Economics, Market Liquidity, Financial Regulation, Credit Risk, Market Dynamics

    4.9 stars, 1.7K reviews, Mixed, Course, 3 - 6 Months

    ★ 4.9 (1.7K) · Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Motivation, Visionary, Team Leadership, People Development, Performance Appraisal, Team Performance Management, Motivational Skills, Smart Goals, Employee Onboarding, Interviewing Skills, Persuasive Communication, Leadership, Leadership Development

    4.8 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (12K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Business Research, Data Science, Data Collection, Analytical Skills, Data Analysis, Model Training, Business Requirements, Data Mining

    4.6 stars, 21K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (21K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Target Market, Digital Marketing, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6 stars, 10K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Organizational Strategy, Business Transformation, Brand Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7 stars, 4.6K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (4.6K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Georgia Institute of Technology

    Introduction to User Experience Design

    Skills you'll gain: User Experience Design, Prototyping, User Experience, User Centered Design, User Interface and User Experience (UI/UX) Design, Usability, Requirements Analysis, UI/UX Research, Requirements Elicitation, User Interface (UI), Design Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

    4.6 stars, 9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Business Strategies, Strategic Partnership, Corporate Strategy, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, Market Share, New Product Development, Market Analysis, Design and Product, Innovation, Coordination

    4.8 stars, 3.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (3.1K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Demand and Supply

    Skills you'll gain: Supply And Demand, Market Dynamics, Consumer Behaviour, Market Trend, Market Analysis, Economics, Business Economics, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Credit Risk Analytics

    Skills you'll gain: Operational Risk, Model Evaluation, Credit Risk, Exploratory Data Analysis, Lending and Underwriting, Data Preprocessing, Commercial Lending, Risk Control, Risk Management, Risk Modeling, Banking, Analysis, Financial Statements, Financial Controls, Financial Market, Logistic Regression, Analytics, Cash Flows, Working Capital, Research

    5 stars, 43 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (43) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Foundations of Options Trading: Concepts, Markets, and Risk

    Skills you'll gain: Technical Analysis, Financial Trading, Market Trend, Financial Market, Derivatives, Risk Analysis, Market Analysis, Market Dynamics, Portfolio Risk, Risk Management, Equities, Risk Control, Trend Analysis, Financial Analysis, Finance, Marketing Strategies, Financial Planning, Financial Accounting, Growth Strategies

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Getting Ethical Approval for Your Project

    Skills you'll gain: Institutional Review Board (IRB), Research Design, Informed Consent, Research, Ethical Standards And Conduct, Law, Regulation, and Compliance

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…484950…469

In summary, here are 10 of our most popular market research courses

  • Introduction to Programming with MATLAB: Vanderbilt University
  • Economics of Money and Banking: Columbia University
  • Leading People and Teams: University of Michigan
  • Data Science Methodology: IBM
  • Introduction to Google SEO: University of California, Davis
  • Strategic Management: Copenhagen Business School
  • Introduction to User Experience Design: Georgia Institute of Technology
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Demand and Supply: Pearson
  • Credit Risk Analytics: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok