• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Digital Analysis, Data Sharing, Descriptive Analytics, Trend Analysis, People Analytics, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Mathematical Modeling, Data Collection, Performance Reporting, Predictive Modeling, Innovation, Learning Styles, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Telephone Consumer Protection Act (TCPA)

    Skills you'll gain: Outbound Calls, Telemarketing, Customer Communications Management, Inbound Calls, Lead Generation, Direct Marketing, Call Center Experience, Regulatory Compliance, Compliance Training, Telecommunications, Compliance Management, Legal Risk, General Sales Practices, Informed Consent, Law, Regulation, and Compliance, Compliance Reporting, Regulatory Requirements, Record Keeping, Risk Analysis, Records Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Design and Analyze Impactful Market Surveys

    Skills you'll gain: Survey Creation, Surveys, User Feedback, Data Storytelling, Statistical Reporting, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Storytelling, Statistical Hypothesis Testing, Driving engagement, User Centered Design, Correlation Analysis, Business Research, Data-Driven Decision-Making, Statistical Methods, Data Collection

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Microsoft Fabric: Fundamentals and Power BI Workflow

    Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Business Intelligence, Data Access, Capacity Management, Data Management, Query Languages, Data Storage

    Beginner · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Excel Formulas and Data Analysis Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Data Presentation, Data Visualization, Excel Macros, Financial Modeling, Data Analysis, Financial Data, Financial Analysis, Statistical Methods, Data Science, Scheduling, Data Security, Data Integrity, Data Manipulation, Data Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Cost Management, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Root Cause Analysis, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Creating a Business of Your Own

    Skills you'll gain: Business Modeling, User Feedback, Ideation, Entrepreneurship, Market Analysis, Lean Methodologies, User Research, Data-Driven Decision-Making, Market Opportunities, Brainstorming, Business Strategy, Customer Insights, Business Planning, New Business Development, Market Research, Team Building, Business Development, Go To Market Strategy, Performance Measurement, Fundraising

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Technical Analysis: Fibonacci and Trading Signals

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Market Data, Trend Analysis, Market Dynamics, Financial Market, Securities Trading, Market Opportunities, Market Analysis, Financial Forecasting, Analysis, Course Development, Probability

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Apply Basic HR Stats

    Skills you'll gain: People Analytics, Employee Surveys, Statistical Hypothesis Testing, Oral Expression, Data Literacy, Verification And Validation, Data Analysis, Statistical Analysis, Employee Engagement, Statistical Reporting, Statistical Methods, Analytics, AI Integrations, Excel Formulas, Probability & Statistics, Data Storytelling, Microsoft Excel, Prompt Engineering

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Communication, User Feedback, Business Communication, Digital Communications, Performance Analysis, Expectation Management, Process Improvement, Writing, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Data-Driven and Ethical Sales Strategies

    Skills you'll gain: Closing (Sales), Sales Prospecting, Selling Techniques, Overcoming Objections, Sales, Prospecting and Qualification, Sales Process, Sales Development, Sales Strategy, Sales Enablement, Sales Management, Sales Pipelines, Customer Relationship Management (CRM) Software, Sales Operations, Lead Generation, Digital Brand Strategy, Negotiation, Business Ethics, Marketing Automation, Demand Generation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…478479480…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok