• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Salesforce Experience (Community) Cloud Consultant Training

    Skills you'll gain: Salesforce, Driving engagement, Data Sharing, Authentications, Management Reporting, Performance Reporting, Data Access, Dashboard, Content Management Systems, Role-Based Access Control (RBAC), Registration, Content Management

    Advanced · Course · 3 - 6 Months

  • G

    Google Cloud

    Data Analysis with the FraudFinder Workshop

    Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Model Training, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Data Store, Jupyter, Data Analysis, Data Warehousing, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • P

    Pearson

    SQL for Any IT Professional: Unit 4

    Skills you'll gain: SQL, Database Management, Query Languages, Relational Databases, Database Development, Database Management Systems, Database Architecture and Administration, Databases, Database Design, Data Access, Data Analysis, Data Integrity, Data Manipulation, User Accounts

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Der Werkzeugkasten des Data Scientist

    Skills you'll gain: Rmarkdown, Data Science, Version Control, R (Software), Big Data, R Programming, General Science and Research, Software Development Tools, GitHub, Statistical Programming, Git (Version Control System), Software Versioning, Software Configuration Management, Data Analysis, Statistical Reporting, Integrated Development Environments, Software Installation

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Abrechnung und Zahlung auf Pinterest

    Skills you'll gain: Pinterest, Billing, Billing Systems, Billing & Invoicing, Advertising Campaigns, Advertising, Payment Processing, Paid media, Payment Processing and Collection, Payment Systems, Financial Planning, Social Media Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Service Level, AI Orchestration, Data Store, Data Transformation, Change Control, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Launch & Optimize Email Series

    Skills you'll gain: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Splunk Core Certified User (SPLK-1001) Training & Prep Guide

    Skills you'll gain: Splunk, Dashboard Creation, Dashboard, Ad Hoc Reporting, Statistical Reporting, Data Presentation, Query Languages, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Wrangling, Data Integration, Data Processing, Data Collection, Statistical Analysis, Event Monitoring

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Preparing and Aggregating Data for Visualizations using Cloud Dataprep

    Skills you'll gain: Data Visualization Software, Data Wrangling, Dashboard Creation, Data Manipulation, Google Cloud Platform, Data Import/Export, Data Transformation, Data Cleansing, Dataflow, Data Analysis, Sampling (Statistics), Course Development

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Dashboard Win Drivers

    Skills you'll gain: Dashboard, Dashboard Creation, Sales Process, Sales, Customer Relationship Management (CRM) Software, Data Transformation, Data-Driven Decision-Making, Customer Insights, Customer Relationship Management, Data Presentation, Analytics, Performance Analysis, Pivot Tables And Charts, Analysis, Power BI, Predictive Analytics, Performance Metric, Business Metrics, Visualization (Computer Graphics), Negotiation

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten

    Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…474475476…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok