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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    AI-Powered Marketing & CRM

    Skills you'll gain: Prompt Engineering, HubSpot CRM, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Prompt Patterns, Email Automation, Marketing Analytics, Prompt Engineering Tools, AI Personalization, Customer Insights, Customer Relationship Management, Generative AI, Data-Driven Marketing, Email Marketing, ChatGPT, Lead Generation, AI Workflows, Customer Data Management, Marketing Strategies

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    4.5 stars, 50 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (50) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Email Marketing Techniques

    Skills you'll gain: Email Marketing, Email Automation, General Data Protection Regulation (GDPR), A/B Testing, Copywriting, Marketing Automation, Campaign Management, Gmail, Compliance Auditing, Data-Driven Marketing, Content Optimization, Regulation and Legal Compliance, Target Audience, Auditing, Compliance Management, Customer Relationship Management (CRM) Software, Marketing Strategy and Techniques, Marketing Planning, Market Analysis, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, User Research, Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Event Planning, Marketing and Execution

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding

    4.8 stars, 37 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (37) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Writing

    4.8 stars, 738 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (738) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development

    4.8 stars, 13 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (13) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Marketing Management, Excel Formulas, Marketing Budgets, Customer Retention, Logistic Regression

    4.4 stars, 82 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (82) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Dashboard Creation, Kibana, Data Visualization, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, System Monitoring, Data Presentation, Data Visualization Software, Web Analytics, Analysis, Exploratory Data Analysis, Trend Analysis, Data Analysis, Automation, Business Intelligence, IT Automation, Data Wrangling, Data Science

    4.8 stars, 13 reviews, Beginner, Specialization, 1 - 4 Weeks

    ★ 4.8 (13) · Beginner · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Unilever

    Using Data Analytics in Supply Chain

    Skills you'll gain: Data Governance, Data Storytelling, Data Presentation, Data Literacy, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Analysis Software, Analytics, Data Visualization Software, Data Quality, Data Compilation, Analytical Skills, Data Cleansing, Data Synthesis, Risk Management, Problem Solving

    4.5 stars, 95 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (95) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Email Marketing & Lifecycle Automation

    Skills you'll gain: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Strategies, Innovation, Artificial Intelligence, Ethical Standards And Conduct

    4.3 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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