• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • B

    Banco Interamericano de Desarrollo

    Gestiona un proyecto de datos en tu organización​

    Skills you'll gain: Data Strategy, Data Management, Agile Project Management, Agile Methodology, Data Infrastructure, Information Management, Data Governance, Project Risk Management, Data Literacy, Project Management, Risk Management, Data-Driven Decision-Making, Project Management Life Cycle, Resource Management, Project Coordination, Project Design, Risk Analysis, Project Implementation, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Prompt Engineering Tools, Document Management, Graphic and Visual Design, AI Integrations

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Uncover Data's True Story: Statistics Unveiled

    Skills you'll gain: Descriptive Statistics, Data Literacy, Data Analysis, Descriptive Analytics, Exploratory Data Analysis, Data Presentation, Statistical Visualization, Statistical Reporting, Data Transformation, Statistics, Data Visualization Software, Data Storytelling, Statistical Methods, Technical Communication, Statistical Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Analytics, Performance Metric, Consumer Behaviour, Business Metrics, Time Series Analysis and Forecasting, Forecasting, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Credit Risk Management Fundamentals

    Skills you'll gain: Credit Risk, Risk Modeling, Portfolio Risk, Securities (Finance), Risk Management, Risk Management Framework, Risk Analysis, Derivatives, Risk Mitigation, Financial Modeling, Portfolio Management, Banking, Finance, Statistical Methods, Analytics, Design

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Data Understanding and Data Visualization with Python

    Skills you'll gain: Data Visualization, Matplotlib, Data Processing, Plot (Graphics), Data Storytelling, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Data Structures, Heat Maps, Data Manipulation, Pandas (Python Package), NumPy, Data Transformation, Numerical Analysis, Exploratory Data Analysis, Data Cleansing, Data Mapping, Data Wrangling, Python Programming

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Créer un calendrier de contenu pour tweeter en continuité

    Skills you'll gain: Content Scheduling, Social Media Management, Content Development and Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Analyze and Apply Generative AI in Research & Development

    Skills you'll gain: AI powered creativity, Analytics, Big Data, AI literacy, Scalability, AI Integrations, Quantum computing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    R أساسيات لغة البرمجة

    Skills you'll gain: R (Software), Exploratory Data Analysis, R Programming, Data Manipulation, File I/O, Statistical Programming, Data Analysis, File Management, Integrated Development Environments, Programming Principles, Data Science, Data Structures, Computer Programming

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    AI Content Foundations — Tools, Prompting, and Brand Voice

    Skills you'll gain: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Founder's Legacy

    Skills you'll gain: Team Management, Team Building, Team Performance Management, Staff Management, Personal Integrity, Personal Development, Sustainable Business, Financial Controls, Fiscal Management, Leadership Development, Culture Transformation, Organizational Leadership, Business Strategy, Governance, Business Continuity, Entrepreneurship, Resilience, Business Operations, Entrepreneurial Finance, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Dominando el arte de escalar y convencer a los inversores

    Skills you'll gain: Entrepreneurship, Business Valuation, Sales Presentations, Entrepreneurial Finance, Fundraising, Innovation, Presentations, Financial Management, Oral Expression, Competitive Analysis, Market Opportunities, Business Planning, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Strategic Thinking, Vocabulary, Negotiation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…462463464…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok