• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Pricing Strategy

Pricing Strategy Courses

Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.

Popular Pricing Strategy Courses and Certifications


  • U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Marketing Effectiveness, Market Analysis, Marketing, Marketing Management, Market Dynamics, Target Market, Auditing, Analysis, Target Audience, Business Analysis Tools

    4.6 stars, 335 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (335) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (148) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    RFQs: Solicit and Track Pricing

    Skills you'll gain: Request For Quotation (RFQ), Procurement, Strategic Sourcing, Purchasing, Vendor Management, Bidding, Supplier Management, Supplier Quality Management, Cost Estimation, Standard Operating Procedure, Process Analysis, Data-Driven Decision-Making, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Quantitative and Arbitrage Trading Techniques

    Skills you'll gain: Financial Trading, Securities Trading, Hedge Accounting, Financial Market, Risk Management, Investments, Derivatives, Risk Mitigation, Securities (Finance), Investment Management, Market Data, Market Opportunities, Quantitative Research, Equities, Finance, Financial Data, Mortgage Loans, Real Time Data, Course Development, Core Data (Software)

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Plan Strategic GTM Approaches

    Skills you'll gain: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Cost Estimation, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Market Data

    4.7 stars, 376 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (376) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Negotiation Strategies for Procurement Leaders

    Skills you'll gain: Procurement, Strategic Sourcing, Contract Negotiation, Negotiation, Supplier Management, Purchasing, Supplier Relationship Management, Supplier Performance Management, Proposal Development, Cost Estimation, Excel Formulas, Cost Reduction, Cost Benefit Analysis, Microsoft Excel, Data-Driven Decision-Making, Risk Management, Service Level

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis

    4.5 stars, 191 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (191) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.4 stars, 173 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (173) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Business Strategy, Strategic Thinking, Strategic Decision-Making, Growth Strategies, Portfolio Management, New Business Development, Business Valuation, Organizational Structure, Organizational Effectiveness, Decision Making, Resource Allocation, Analysis, Financial Analysis, Influencing

    4.8 stars, 2.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2.8K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnKartS

    AWS Pricing

    Skills you'll gain: Billing, Amazon Web Services, Cost Reduction, Cost Management, Cost Estimation, Cloud Management, Budget Management, Cloud Computing, Cloud Infrastructure, Cloud Storage, Cloud Services, Product Support, Technical Support and Services, Technical Support, Financial Management, Vendor Management, Customer Support

    4.6 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…456…440

In summary, here are 10 of our most popular pricing strategy courses

  • Fundamentals of Marketing Strategy: University of London
  • Marketing Strategy: Illinois Tech
  • RFQs: Solicit and Track Pricing: Coursera
  • Quantitative and Arbitrage Trading Techniques: EDUCBA
  • Plan Strategic GTM Approaches: Coursera
  • Marketing Mix Fundamentals: IE Business School
  • Estrategia de precios: IE Business School
  • Advanced Negotiation Strategies for Procurement Leaders: Coursera
  • Sales Strategy: Fundação Instituto de Administração
  • Product Strategy in the age of GenAI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok