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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    4.6 stars, 86 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Link Analytics to Strategy

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources, Business Priorities, Organizational Strategy, Business Analytics, Data Storytelling, Business Metrics, Business Intelligence, Business Strategy, Data-Driven Decision-Making, Analytics, Strategic Decision-Making, Benchmarking, Business Acumen, Strategic Prioritization, Prioritization, Analysis, Storytelling, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Prescriptive Analytics Project Ideation

    Skills you'll gain: Simulations, Operations Research, Simulation and Simulation Software, Sprint Planning, Advanced Analytics, Process Mapping, Process Optimization, Project Scoping, Project Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Model Optimization, Investment Management, Business Priorities, Goal Setting, Ideation

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Synthesis, Research Methodologies, Statistical Analysis, Data Analysis Software, Data Collection, Statistical Software, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Statistical Programming, R Programming

    4.4 stars, 1.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Consumer Behavior and B2B Marketing

    Skills you'll gain: Business Marketing, Consumer Behaviour, Business-To-Consumer, B2B Sales, Purchasing, Target Market, Marketing Psychology, Marketing, Customer Analysis, Enterprise Sales, Market Dynamics, Strategic Marketing, Culture, Target Audience, New Product Development, Social Sciences, Marketing Strategies, Decision Making, Organizational Structure, Procurement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Social Media Analytics, Content Performance Analysis, Social Media Content, Social Media, Content Strategy, Digital Marketing Tools, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Content Optimization, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights

    4.8 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Decision Foundations & Diagnostic Analytics

    Skills you'll gain: Dashboard Creation, Dashboard, Root Cause Analysis, Descriptive Statistics, Strategic Decision-Making, Data Presentation, Risk Analysis, Decision Making, Descriptive Analytics, Analysis, Strategic Thinking, Data Visualization, Business Risk Management, Risk Management, Decision Intelligence, Data-Driven Decision-Making, Analytical Skills, Systems Thinking, Problem Solving, Analytics

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    AI-Powered SEO Content Marketing

    Skills you'll gain: Keyword Research, Prompt Engineering, Copywriting, Search Engine Optimization, Storytelling, Web Content, ChatGPT, Target Audience, Blogs, Content Development and Management, Content Strategy, AI powered creativity, Web Analytics and SEO, Content Management, Content Creation, AI Personalization, Writing and Editing, Maintainability, Marketing, Content Optimization

    4.4 stars, 34 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (34) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, Marketing Effectiveness, Marketing Automation, Prompt Engineering, Digital Marketing Tools, Large Language Modeling, Legal Risk, Intellectual Property

    4.6 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing & Paid Search Specialist

    Skills you'll gain: Google Ads, Strategic Marketing, Data-Driven Marketing, Marketing Strategies, Marketing, Pay Per Click Advertising, Marketing Planning, Customer Analysis, Performance marketing, Advertising Campaigns, Campaign Management, Digital Marketing Campaigns, Business, Advertising, Analysis, Bidding, Performance Reporting, Automation, Forecasting, Communication

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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