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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Black Performance as Social Protest

    Skills you'll gain: Performing Arts, Music History, Social Justice, Advocacy, Art History, Social Impact, Oral Expression, Culture, Public History, World History, Liberal Arts, Music, Cultural Diversity, Writing, Storytelling, Creativity

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Wholesaling, Market Dynamics, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Demand Planning, Process Optimization, Coordination, Analysis

    4.8 stars, 19 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (19) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    4.4 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Campaign Management, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs)

    4.7 stars, 315 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (315) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Defining AI for Social Impact

    Skills you'll gain: Social Impact, Artificial Intelligence, Research Reports, Socioeconomics, Environmental Monitoring

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Banco Interamericano de Desarrollo

    IDB's Environmental and Social Policy Framework

    Skills you'll gain: Sustainable Development, Stakeholder Engagement, Pollution Prevention, Sustainability Standards, Stakeholder Management, Natural Resource Management, Stakeholder Communications, Environmental Policy, Environmental Management Systems, Environmental Social And Corporate Governance (ESG), Socioeconomics, Environmental Resource Management, Environment and Resource Management, Community Development, Corporate Sustainability, Environmental Regulations, Project Risk Management, Risk Analysis, Labor Compliance, Governance Risk Management and Compliance

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Affiliate Marketing For Dummies

    Skills you'll gain: Search Engine Optimization, Email Marketing, Conversion Funnel Analysis, Blogs, Keyword Research, Web Analytics and SEO, Content Optimization, WordPress, Marketing, Online Advertising, Marketing Planning, E-Commerce, Performance marketing, Digital Marketing, Copywriting, Sales Process, Advertising Mail, Newsletters, Digital Advertising, Test Tools

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Prompt Engineering Tools, Personalized Campaigns, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI literacy, AI Enablement, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    4.2 stars, 28 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.2 (28) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    4.3 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Políticas públicas e impacto social en la Unión Europea

    Skills you'll gain: Policy Analysis, Research, and Development, Political Sciences, Community Organizing, Community Development, Policy Analysis, Economics, Policy, and Social Studies, Social Justice, Community and Social Work, Media and Communications, Policy Development, Public Policies, Social Work, Health Policy, Social and Human Services, Discussion Facilitation, International Relations, Public Administration, Governance, European History, Program Evaluation

    4.8 stars, 1.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Incentives

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Market Dynamics, Strategic Marketing, Strategic Partnership, Revenue Management, Sales Management, Strategic Thinking, Coordination, Risk Mitigation, Business Risk Management, Retail Sales, Relationship Management

    4.6 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of London

    Creative Programming for Digital Media & Mobile Apps

    Skills you'll gain: User Interface (UI), Interactive Design, Computer Graphics, Video Game Development, Mobile Development, Web Applications, Visualization (Computer Graphics), Game Design, Animations, Musical Composition, Music, Multimedia, Computer Programming, Digital Signal Processing, Computer Programming Tools

    4.1 stars, 55 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.1 (55) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
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In summary, here are 10 of our most popular social media marketing courses

  • Black Performance as Social Protest: University of Michigan
  • Marketing Channel Functions: Emory University
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • Defining AI for Social Impact: University of Michigan
  • IDB's Environmental and Social Policy Framework: Banco Interamericano de Desarrollo
  • Affiliate Marketing For Dummies: John Wiley & Sons
  • AI for Marketing: AI Business School
  • Claude AI for Marketing: SkillsBooster Academy
  • Políticas públicas e impacto social en la Unión Europea: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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