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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Introduction to Applied Business Analytics

    Skills you'll gain: Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Data Presentation, Python Programming

    4.6 stars, 336 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (336) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    2 stars, 9 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 2 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Business Marketing, Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Business Strategy

    4.8 stars, 197 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    Affiliate Marketing Without Ads: Use SEO, Content Marketing

    Skills you'll gain: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Product Promotion, Content Creation, Video Production

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    4.8 stars, 44 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (44) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Digital Marketing in Modern Business

    Skills you'll gain: Customer Engagement, Digital Analysis, Digital Marketing, Decision Intelligence, Marketing Effectiveness, Marketing Strategies, Driving engagement, Marketing, Business Marketing, Strategic Marketing, Consumer Behaviour, Marketing Channel, Customer Relationship Building, Marketing Strategy and Techniques, Marketing Communications, Business Strategy, Target Audience, Strategic Thinking, User Experience, Business Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Applied Data Science and Analytics

    Skills you'll gain: Big Data, Regression Analysis, Business Analytics, Data-Driven Decision-Making, Data Strategy, Data Storytelling, Business Intelligence, Dashboard, Data Infrastructure, Strategic Thinking, Data Architecture, Strategic Decision-Making, Business Strategies, Data Warehousing, Data Processing, Data Visualization, Data Analysis Software, Statistical Analysis, R Programming, SPSS

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics

    4.9 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (14) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Design Thinking, Operations Management, Active Listening, Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Sampling (Statistics), Project Estimation, Dashboard, Business Strategy, Business Analytics, Data Visualization, Capital Budgeting, Time Series Analysis and Forecasting, Marketing Management, Human Resources Management and Planning, Financial Accounting, Predictive Analytics, Marketing Planning, Financial Statements

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • C

    Chegg Skills

    Measuring Digital Marketing Campaign Performance

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Return On Investment, Paid media, Performance Reporting, Marketing Effectiveness, Digital Advertising, Digital Analysis, Digital Marketing, Online Advertising, Data-Driven Marketing, Marketing Analytics, Performance Analysis, Performance Measurement, Analytics, Key Performance Indicators (KPIs), Performance Metric, Data-Driven Decision-Making, Marketing Strategy and Techniques, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality and Food Services, Hospitality, Brand Management, B2B Sales, Customer Service, Branding, Innovation, Guest Relations, Customer experience strategy (CX), Marketing Management, Promotional Strategies, Customer Relationship Management, Diversity Marketing, Growth Strategies, Digital Marketing

    4.7 stars, 2.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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