• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Promotional Strategies

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Business Analytics, Data Literacy, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, AI Enablement, Data Analysis, Real Time Data

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Toronto

    Gender Analytics Capstone Project

    Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Organizational Change, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Persuasive Communication, Innovation, Quantitative Research, Strategic Communication, Analytics, Ideation, Diversity and Inclusion, Qualitative Research, Diversity Awareness

    4.8 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Social Media Campaigns, Strategic Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Performance Metric, Business Planning, Cross-Channel Marketing, Target Market, Customer Engagement, Planning, Drive Engagement

    4.9 stars, 375 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (375) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Telemarketing, Outbound Calls, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    4.4 stars, 159 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Customer Engagement Strategy

    Skills you'll gain: Customer Engagement, Digital Brand Strategy, Marketing Strategies, Driving engagement, Digital Marketing, Marketing Strategy and Techniques, Content Marketing, MarTech, Cross-Channel Marketing, Digital Media Strategy, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Marketing Communications, Digital Advertising, Analytics, Generative AI, Data Analysis, Data Visualization, Data Collection

    4.5 stars, 4.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (4.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Chegg Skills

    Business Data Analytics with Excel

    Skills you'll gain: Excel Formulas, Customer Analysis, Retail Store Operations, Microsoft Excel, Inventory and Warehousing, Inventory Management, Business Analytics, Data Literacy, Business Intelligence, Data Storytelling, Decision Making, Data Analysis, Analysis, Data Presentation, Data Visualization, Statistics, Trend Analysis, Problem Solving, Data Cleansing, Productivity

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • W

    Whizlabs

    AWS Data Analytics and Processing

    Skills you'll gain: Amazon Redshift, AWS Kinesis, Extract, Transform, Load, Amazon Web Services, Business Intelligence Software, Business Intelligence, Data Warehousing, Big Data, Analytics, Dashboard, Dashboard Creation, Data Pipelines, Data Processing, Data Integration, Real Time Data, Amazon S3, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    AI Powered Data & Analytics

    Skills you'll gain: Business Analysis, Data Analysis, Presentations, Data Visualization, Microsoft PowerPoint, Data Presentation, Google Sheets, Anthropic Claude, Microsoft Excel, Business Research, Generative AI, Microsoft Copilot, Business Reporting, ChatGPT, Performance Reporting, Data Cleansing, Google Workspace, Stakeholder Communications, Financial Reporting, Visual Design

    4.9 stars, 17 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (17) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Applied AI in Data Analytics

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Business Analytics, Analytics, Responsible AI, AI literacy, Decision Support Systems, Multimodal Prompts, Data Ethics, Data Literacy, Business Intelligence, ChatGPT, Data Analysis, Generative AI, Data-Driven Decision-Making, Data Visualization, Artificial Intelligence, Critical Thinking, Problem Solving

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • W

    Whizlabs

    Google Cloud Storage, Databases & Analytics

    Skills you'll gain: Google Cloud Platform, Data Lakes, Cloud Storage, Redis, Data Warehousing, Looker (Software), Big Data, Data Infrastructure, Database Administration, Data Architecture, Performance Tuning, Data Storage, Databases, Data Management, Cloud Infrastructure, Cloud Management, Data Storage Technologies, Database Management Systems, Database Management, Database Architecture and Administration

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…333435…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok