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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Philanthropy, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Business Strategies, Business Leadership, Business Strategy, Case Studies, Business Planning, Performance Measurement, Community Development, Investment Management, Organizational Leadership, Investments, General Finance

    4.6 stars, 558 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (558) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7 stars, 788 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (788) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Video Games - Technology and Social Impacts

    Skills you'll gain: Game Design, Video Game Development, Live Streaming, Systems Thinking, Aesthetics, Social Sciences, Liberal Arts, Culture, Education and Training, Social Impact, Electronic Media, Psychology, Storytelling, Journalism, User Experience, Media Strategy, Critical Thinking, Digital Media Strategy, Economics, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression

    4.3 stars, 293 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universitat Autònoma de Barcelona

    Educación Social: Ámbitos de acción y reflexión

    Skills you'll gain: Community Development, Social Work, Community Outreach, Social Sciences, Education and Training, Social Justice, Community and Social Work, Social Impact, Childhood Education and Development, Pedagogy, Digital pedagogy, Sustainable Development, Adult Learning Principles, Cultural Diversity, Diversity Awareness, digital literacy, Ethical Standards And Conduct

    4.6 stars, 96 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (96) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Brand Voice for Social Content

    Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Computational Social Science Capstone Project

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Databases, Social Media Analytics, Data Store, Text Mining, Social Sciences, Applied Machine Learning, Data Preprocessing, Data Collection, Unstructured Data, Simulations

    4.7 stars, 44 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (44) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Data Literacy, Data Strategy, Analytics, Marketing Management, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Customer Engagement, Analytical Skills, Advertising

    4.6 stars, 474 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (474) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Digital Marketing Capstone

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Data-Driven Marketing, Customer Acquisition Management, Online Advertising, Digital Media Strategy, Digital Marketing, Marketing Strategies, Campaign Management, Social Media Campaigns, Digital Marketing Campaigns, Customer Engagement, Customer Retention, Digital Advertising, Marketing Analytics, Digital Analysis, Journey Mapping, Marketing Planning, Marketing, Advertising Campaigns

    4.9 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Questionnaire Design for Social Surveys

    Skills you'll gain: Survey Creation, Surveys, Interviewing Skills, Research Design, Data Collection, Qualitative Research, Research, Quantitative Research, Peer Review

    4.5 stars, 467 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (467) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Customer Relationship Management, Social Media, Social Media Marketing, Digital Media Strategy, Digital Brand Strategy, Social Media Strategy, Digital Analysis, Marketing Analytics, Marketing Strategies, Social Media Campaigns, Online Advertising, Marketing Planning, Conversion Funnel Analysis, Marketing Strategy and Techniques, Web Analytics, Marketing, Email Marketing, Analytics

    4.8 stars, 2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Business Strategies for Social Impact: University of Pennsylvania
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Video Games - Technology and Social Impacts: Birla Institute of Technology & Science, Pilani
  • Meaningful Marketing Insights: Emory University
  • Digital Marketing 2: University of Maryland, College Park
  • Educación Social: Ámbitos de acción y reflexión: Universitat Autònoma de Barcelona
  • Brand Voice for Social Content: Coursera
  • Computational Social Science Capstone Project: University of California, Davis
  • Leadership Through Marketing: Northwestern University
  • Digital Marketing Capstone: University of Maryland, College Park

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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