• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    4.5 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Applied Lifecycle Marketing

    Skills you'll gain: Data-Driven Marketing, Customer Retention, Email Automation, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Marketing Analytics, Customer Relationship Management (CRM) Software, Target Audience, Email Marketing, Data-Driven Decision-Making, Brand Loyalty, Customer Insights, B2B Sales, Marketing Effectiveness, Data Cleansing, Lead Generation, Growth Strategies, E-Commerce

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Applied Data Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Unilever

    Implementing Supply Chain Analytics

    Skills you'll gain: Descriptive Analytics, Supply Chain, Supply Chain Management, Supply Chain Planning, Predictive Analytics, Operations Research, Forecasting, Inventory Management System, Statistical Programming, Query Languages, Data-Driven Decision-Making, Business Analytics, Advanced Analytics, Analytics, Predictive Modeling, Demand Planning, Agile Methodology, SQL, Data Presentation, Database Software

    4.7 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Meta

    GenAI in Data Analytics

    Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI literacy, Data Ethics, Data Cleansing, Responsible AI, Artificial Intelligence, Data Analysis, LLM Application, Machine Learning

    4.6 stars, 89 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (89) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Business Analytics Executive Overview

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Data Analysis, Business Intelligence, Data-Driven Decision-Making, Predictive Analytics, Data Warehousing, Data Science, Case Studies

    4.6 stars, 287 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (287) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Digital Marketing Landscape

    Skills you'll gain: Marketing Planning, Marketing, Digital Marketing, Strategic Marketing, UI/UX Strategy, Digital Content, Marketing Strategies, Digital Advertising, E-Commerce, Content Optimization, Social Media Marketing, Search Engine Optimization, Brand Awareness, Customer Engagement

    4.4 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    4.1 stars, 299 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.1 (299) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7 stars, 1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Marketing Strategies, Business Marketing, Go To Market Strategy, Target Market, Customer Analysis, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Competitive Analysis, Auditing, Resource Allocation

    4.5 stars, 54 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (54) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Wholesaling, Market Dynamics, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Demand Planning, Process Optimization, Coordination, Analysis

    4.8 stars, 19 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (19) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Affiliate Marketing For Dummies

    Skills you'll gain: Search Engine Optimization, Email Marketing, Conversion Funnel Analysis, Blogs, Keyword Research, Web Analytics and SEO, Content Optimization, WordPress, Marketing, Online Advertising, Marketing Planning, E-Commerce, Performance marketing, Digital Marketing, Copywriting, Sales Process, Advertising Mail, Newsletters, Digital Advertising, Test Tools

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
1…303132…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok