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  1. Categories
  2. Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Market Research, Business Analysis

    4.6 stars, 50 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Persona Development, Target Market, Market Opportunities, Target Audience, Business Priorities, Data-Driven Marketing, Market Research, Key Performance Indicators (KPIs), Market Analysis, Customer Analysis, Customer Insights, Marketing Analytics, Business Metrics, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing Strategies, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Target Market, Product Development, Branding, Consumer Behaviour, Market Analysis, Competitive Analysis, Target Audience, Corporate Sustainability, Strategic Partnership, Market Trend

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Opportunities, Market Analysis, Market Trend, Trend Analysis, Data Visualization, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Performance Metric, Business Development, Performance Measurement, Business Metrics, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, Product Strategy, Business Strategy, Strategic Thinking, Business Solutions, Market Analysis, Product Development, Business Planning, Entrepreneurship, Business Strategies, Innovation

    4.6 stars, 42 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Strategic Thinking, Business Strategies, Entrepreneurship, Business Analysis Tools, Innovation

    4.6 stars, 125 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (125) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    SkillUp

    Secondary Market Research and Analysis

    Skills you'll gain: Prompt Engineering, Responsible AI, Market Research, Market Analysis, Business Research, Market Intelligence, Market Data, Competitive Intelligence, Decision Making, Research Design, ChatGPT, Google Gemini, Gemini, Data Collection, Research Reports, Data Synthesis, Scope Management, Project Scoping, Generative AI, Data Validation

    Advanced · Specialization · 1 - 3 Months

    Category: New
    New
  • C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Time Series Analysis and Forecasting, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Market Opportunities, Business Strategy, Business Research, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Marketing, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Marketing Strategies, Google Analytics

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Planning Secondary Market Research

    Skills you'll gain: Business Research, Market Research, Decision Making, Research Design, Market Intelligence, Scope Management, Project Scoping, Workflow Management, Quality Assessment

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
  • S

    SkillUp

    AI-Assisted Market Research

    Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, Google Gemini, Gemini, Research Reports, Generative AI, Market Research, Business Research, AI Workflows, Stakeholder Communications, Analysis, Verification And Validation, Data Validation

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
  • S

    SkillUp

    Finding and Evaluating Market Intelligence

    Skills you'll gain: Market Research, Market Analysis, Market Intelligence, Business Research, Market Data, Competitive Intelligence, Data Collection, Data Synthesis, Annual Reports, Digital Analysis, Data Validation, Reconciliation, Record Keeping

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
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