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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce

    4.8 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (300) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Interacción social y cultura organizacional

    Skills you'll gain: Organizational Leadership, Organizational Development, Organizational Structure, Qualitative Research, Organizational Effectiveness, Industrial and Organizational Psychology, Culture, Psychosocial Assessments, Research Methodologies, Leadership, Sustainable Development, Analysis

    4.8 stars, 31 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (31) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Media and Communications, Program Evaluation, Digital Analysis, Surveys, Digital Communications, Persuasive Communication, Behavioral Economics

    4.8 stars, 53 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (53) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Product Lining, Strategic Marketing, Marketing, Marketing Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Strategy & Management

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Peruana de Ciencias Aplicadas

    Vozes da Mudança Social

    Skills you'll gain: Design Thinking, Business Modeling, Social Impact, Needs Assessment, Human Centered Design, Ideation, Sustainable Business, Innovation, Professional Networking, Growth Mindedness, Entrepreneurship, Lifelong Learning, Self-Motivation, Community Development, Self-Awareness, Sustainable Development, Social Justice, Professional Development, Plan Execution, Relationship Building

    4.7 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (25) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • P

    Pearson

    Business Ethics and Social Responsibility

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Stakeholder Analysis, Decision Making, Stakeholder Management, Philanthropy, Social Impact

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Data-Driven Marketing, Web Analytics and SEO, Digital Marketing Campaigns, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Analysis, Digital Marketing, Return On Investment, Social Media Analytics, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Marketing Automation, Social Media, Analytics

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8 stars, 272 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Integrated Marketing Communication

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Public Relations, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Social Stratification, Gender Dynamics and Racial Identities

    Skills you'll gain: Sociology, Social Justice, Socioeconomics, Diversity Awareness, Social Sciences, Social Studies, Economics, Policy, and Social Studies, World History

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Retail Marketing Strategy: University of Pennsylvania
  • Interacción social y cultura organizacional: Universitat Autònoma de Barcelona
  • Digital Media for Health Outcomes, English: Yale University
  • Marketing Mix Fundamentals: IE Business School
  • Marketing Strategy & Management: Sage Publications
  • Vozes da Mudança Social: Universidad Peruana de Ciencias Aplicadas
  • Business Ethics and Social Responsibility: Pearson
  • Strategic Digital Marketing: Data-Driven Digital Marketing: University of Arizona
  • Introducción al Marketing: University of Pennsylvania
  • Integrated Marketing Communication: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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