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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5 stars, 608 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (608) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    AI Strategy and Transformation Planning

    Skills you'll gain: AI Enablement, AI Product Strategy, Data Strategy, Strategic Leadership, Organizational Strategy, Responsible AI, Business Transformation, Technology Strategies, Digital Transformation, AI Security, Enterprise Architecture, Organizational Change, Risking, Culture Transformation, Feasibility Studies, Workforce Planning, Resource Allocation, Governance Risk Management and Compliance, Process Mapping, Data Governance

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, MarTech, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    4.7 stars, 103 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (103) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales Enablement, Sales, Sales Process, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6 stars, 91 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (91) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • X

    Xbox

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Planning, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Quality (QA/QC), Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Quality Assurance and Control, Ideation, Stakeholder Engagement, Innovation, Stakeholder Communications, Change Management, Market Opportunities

    5 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Content Strategy and Creation

    Skills you'll gain: Canva (Software), Content Development and Management, Brand Management, Content Creation, Social Media Content, Content Marketing, Content Strategy, Brand Strategy, Social Media Campaigns, Brand Awareness, Branding, Social Media, Brand Marketing, Social Media Marketing, Content Optimization, Persona Development, Email Marketing, Digital Marketing, Search Engine Optimization, AI Enablement

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Healthcare Strategy and Innovation

    Skills you'll gain: Health Informatics, Verbal Strategic Communication, Strategic Communication, Health Technology, Strategic Planning, Business Analysis Tools, Business Planning, Innovation, Telehealth, Organizational Strategy, Design Thinking, Health Information Management, Business Strategy, Strategic Leadership, Informatics, Health Care Administration, Strategic Thinking, Emerging Technologies, Agile Methodology

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Data Literacy, Data Strategy, Analytics, Marketing Management, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Customer Engagement, Analytical Skills, Advertising

    4.6 stars, 474 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (474) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Risk Strategy and Planning

    Skills you'll gain: Risk Management, Risk Management Framework, Risk Mitigation, Risk Analysis, Risk Appetite, Business Risk Management, Project Risk Management, Enterprise Risk Management (ERM), Contingency Planning, Governance Risk Management and Compliance, Business Continuity Planning, Business Continuity, Stakeholder Management, Compliance Reporting, Performance Reporting, Stakeholder Communications, Stakeholder Engagement, Project Documentation

    4.7 stars, 33 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (33) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6 stars, 762 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (762) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression

    4.3 stars, 293 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Strategy: Effective Content

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Content Development and Management, Social Media, Content Marketing, Customer Insights, Social Media Management, Social Media Marketing, Data-Driven Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing strategy courses

  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • AI Strategy and Transformation Planning: Microsoft
  • Multichannel Content Marketing: Adobe
  • Sales & Marketing Alignment: Fundação Instituto de Administração
  • Product Strategy and Roadmapping: Xbox
  • Content Strategy and Creation: Coursera
  • Healthcare Strategy and Innovation: University of Michigan
  • Leadership Through Marketing: Northwestern University
  • Risk Strategy and Planning: LearnKartS
  • Foundations of marketing analytics: ESSEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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