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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Microsoft Excel, Strategic Decision-Making, Data Modeling, Financial Modeling, Business Modeling, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8 stars, 4.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (4.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.5 stars, 23 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (23) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google Data Analytics

    Skills you'll gain: Data Presentation, Data Storytelling, Presentations, Data Cleansing, Rmarkdown, Data-Driven Decision-Making, Data Validation, Data Ethics, R (Software), Analytical Skills, Interactive Data Visualization, Dashboard, Spreadsheet Software, Ggplot2, SQL, File Management, Dashboard Creation, Data Analysis, Sampling (Statistics), Interviewing Skills

    4.5 stars, 333 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.5 (333) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Data-Driven Marketing, Content Scheduling, Social Media Content, Social Media Marketing, Online Advertising, Brand Marketing, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Content Creation, Video Editing, Video Production, Social Media Management, Advertising, Advertising Campaigns

    4.7 stars, 152 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (152) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    Big Data Analytics

    Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, Apache Hive, NoSQL, Database Systems, Data Mining, Cloud Applications, Cloud Solutions, Real Time Data, Cloud Computing, Data Processing, Query Languages, Distributed Computing, Applied Machine Learning, Scripting Languages, Data Manipulation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • W

    Whizlabs

    AWS: Data Analytics

    Skills you'll gain: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence Software, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Apache Hadoop, Real Time Data, Applied Machine Learning, Data Processing, Data Sharing, Serverless Computing, Data Transformation

    4.4 stars, 10 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (10) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Simulation and Simulation Software, Customer Analysis, Advanced Analytics, A/B Testing, Data Mining, Business Analysis, Ideation, Sprint Planning, Machine Learning Methods, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5 stars, 107 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (107) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Analytics for Decision Making

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain Planning, Supply Chain, Probability, Predictive Modeling, Statistical Methods, Data Preprocessing, Transportation, Supply Chain, and Logistics, Business Modeling, Simulation and Simulation Software, Model Training, Business Analytics, Workforce Management, Analytics, Predictive Analytics

    4.7 stars, 309 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (309) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Analytics the Right Way

    Skills you'll gain: Data-Driven Decision-Making, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Performance Metric, Performance Analysis, Analytics, Business Intelligence, Decision Intelligence, Data Literacy, Strategic Decision-Making, Analytical Skills, Decision Making, Performance Reporting, Business Intelligence Software, Dashboard, Operational Analysis, Data Strategy, Performance Management, Business

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Data Presentation, Data Management, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Interactive Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Ethics, Data Warehousing, Data Strategy, General Data Protection Regulation (GDPR), Cloud Computing Architecture, Digital Transformation, Performance Metric

    4.2 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (11) · Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
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