Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Strategic Marketing, Marketing Planning, Marketing Budgets, Cross-Channel Marketing, Data-Driven Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Forecasting, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Strategic Planning, Financial Data, Target Audience
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
★ 4.8 (9) · Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media
★ 4.7 (415) · Beginner · Specialization · 1 - 3 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Culture Transformation, Employee Engagement, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Organizational Change, Organizational Development, Behavior Management, Business Valuation, Consumer Behaviour, Cross-Functional Collaboration
★ 4.9 (7.9K) · Beginner · Course · 1 - 3 Months

Infosec
Skills you'll gain: Cyber Governance, Security Strategy, Security Management, Incident Management, Cyber Security Strategy, Business Continuity Planning, IT Security Architecture, Computer Security Incident Management, Business Continuity, Disaster Recovery, Cyber Security Policies, Cybersecurity, Incident Response, Data Governance, Governance, Contingency Planning, Security Controls, Asset Management, Cyber Security Assessment, Risk Analysis
★ 4.6 (55) · Mixed · Course · 3 - 6 Months

The University of Sydney
Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights
★ 4.6 (1.3K) · Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Smart Goals, Competitive Analysis, Goal Setting, Prioritization, Strategic Prioritization, Risk Analysis, Productivity, Project Management, Strategic Planning, Plan Execution, Business Planning, Project Implementation, Business Priorities, Program Implementation, Organizational Strategy, Risk Mitigation, Project Coordination, Risk Management, Business Strategy, Time Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Data-Driven Marketing, Web Analytics, Brand Management, Content Strategy
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Specialized Sales, Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Audience, Target Market, Strategic Decision-Making, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Responsible AI, Strategic Leadership, Organizational Strategy, Plan Execution, Culture Transformation, Organizational Effectiveness, Business Leadership, Microsoft Copilot, Organizational Leadership, Organizational Development, Leadership, Strategic Planning, Strategic Thinking, Thought Leadership, Leadership Development, Performance Management, Change Management, Microsoft Teams, Power BI, Prompt Engineering
Advanced · Course · 3 - 6 Months

Microsoft
Skills you'll gain: AI Security, Generative AI, Security Strategy, Responsible AI, Threat Modeling, Threat Management, Risk Analysis, Governance Risk Management and Compliance, Risk Management, Cyber Governance, Risk Management Framework, Security Architecture Review, Technical Communication, IT Security Architecture, Cybersecurity, Cloud Security, Regulatory Compliance, Internal Auditing, Stakeholder Management, Policy Development
Intermediate · Course · 1 - 3 Months

University of Arizona
Skills you'll gain: User Experience Design, Experience Design, Data-Driven Marketing, Content Marketing, Digital Brand Strategy, Digital Marketing, Marketing Analytics, Marketing Channel, Strategic Marketing, Content Strategy, Digital Content, Marketing Planning, Digital Analysis, Customer Analysis, Storytelling, Social Media Strategy, Search Engine Marketing
Intermediate · Course · 1 - 3 Months