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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Social Sciences, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Business Research

    4.7 stars, 406 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (406) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Social Media Analytics, Graph Theory, Machine Learning Methods, R (Software), Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Model Optimization, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, Tensorflow, Data Ethics, Large Language Modeling, Applied Machine Learning

    4.5 stars, 19 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (19) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Language Competency, Advertising, English Language, Media and Communications, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Journalism, Culture, Social Impact, Grammar

    4.9 stars, 2.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (2.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Social Impact & Public Policy

    Skills you'll gain: Policy Analysis, Research, and Development, Community Organizing, Policy Development, Social Justice, Social Work, Public Policies, Sustainable Development, Sustainable Systems, Community Development, Community and Social Work, Political Sciences, Health Policy, Advocacy, Social Impact, Economics, Policy, and Social Studies, Policy Analysis, Sustainable Business, Strategic Leadership, Systems Thinking, Cultural Diversity

    4.8 stars, 967 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (967) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Data Processing, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Science, Agentic systems

    4.6 stars, 1.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Public Relations, Branding

    4.6 stars, 108 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (108) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Marketing

    Skills you'll gain: Marketing, Target Market, Target Audience, Marketing Management, Strategic Marketing, Product Planning, Product Strategy, Promotional Strategies, Product Marketing, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Marketing Planning, Business Marketing, Brand Marketing, Product Management, Consumer Behaviour, Branding

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Social sustainability

    Skills you'll gain: Social Impact, Social Justice, Sustainable Development, Community Development, Social Sciences, Disabilities, Diversity Equity and Inclusion Initiatives, Rehabilitation, Intercultural Competence, Health Promotion, Exercise Therapy, Public Health, Cultural Diversity, Stakeholder Engagement, Preventative Care, Governance

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Creo Incubator

    Social intelligence

    Skills you'll gain: Professionalism, Social Skills, Empathy & Emotional Intelligence, Collaboration, Teamwork, Emotional Intelligence, Tactfulness, Leadership, Conflict Management, Personal Attributes, Intercultural Competence, Trustworthiness, Empathy, Interpersonal Communications, Rapport Building, Relationship Building, Diversity Awareness, Self-Awareness, Recognizing Others, Psychology

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Evaluate Paid Media Performance

    Skills you'll gain: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Social Entrepreneurship: University of Pennsylvania
  • AI in Media: Saïd Business School, University of Oxford
  • Social Computing: Johns Hopkins University
  • English for Media Literacy: University of Pennsylvania
  • The Role of the Media: IESE Business School
  • Social Impact & Public Policy: University of Michigan
  • Computational Social Science: University of California, Davis
  • Working with the Media: University of Colorado Boulder
  • Marketing: Pearson
  • Social sustainability: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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