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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Business Analysis, Data-Driven Marketing, Marketing Analytics, Marketing Strategies, Analytics, Data Analysis, Data Strategy, Performance Measurement, Operations, Business Strategy, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Program Evaluation

    4.5 stars, 780 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (780) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Business Intelligence & Analytics

    Skills you'll gain: Business Analytics, Business Intelligence, Analytics, Supervised Learning, Regression Analysis, Customer Analysis, Applied Machine Learning, Data Mining, Advanced Analytics, Dimensionality Reduction, Analytical Skills, Marketing Analytics, Target Market, Data-Driven Decision-Making, Classification And Regression Tree (CART), Analysis, Predictive Analytics, Business Analysis, Predictive Modeling, Data-Driven Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    Advanced Business Analytics

    Skills you'll gain: Data Storytelling, Predictive Modeling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Model Evaluation, Data Management, Business Analytics, Storytelling, Data Literacy, Analytics, Exploratory Data Analysis, Logistic Regression, Data Analysis, Risk Analysis, Data-Driven Decision-Making, Data Cleansing, Data Visualization Software, SQL

    4.6 stars, 5.3K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (5.3K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • D

    Dartmouth College

    Prescriptive Analytics

    Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Operational Analysis, Data-Driven Decision-Making, Business Logic, Model Optimization, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Logistics, Model Evaluation, Python Programming, Decision Making, Mathematical Software, Cloud Computing

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Credit Risk Analytics

    Skills you'll gain: Operational Risk, Model Evaluation, Credit Risk, Exploratory Data Analysis, Lending and Underwriting, Data Preprocessing, Commercial Lending, Risk Control, Risk Management, Risk Modeling, Banking, Analysis, Financial Statements, Financial Controls, Financial Market, Logistic Regression, Analytics, Cash Flows, Working Capital, Research

    5 stars, 43 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (43) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Data-Driven Decision-Making, Predictive Modeling, Spreadsheet Software, Team Building, Model Evaluation, Model Optimization, Case Studies

    Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Web Analytics with Google Analytics Tools

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Predictive Modeling, Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Transformation, Data Analysis, Statistical Machine Learning, Analytics, Data Science, Data Mining, R (Software), Classification Algorithms, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Data Preprocessing, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7 stars, 6.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (6.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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