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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Visualizing Women's Work: Using Art Media for Social Justice

    Skills you'll gain: Social Justice, Art History, Public History, Creativity, Social Impact, Diversity Awareness, Liberal Arts, Visual Storytelling, Research, Advocacy, Performing Arts, Cultural Diversity, Multimedia

    4.7 stars, 104 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (104) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Fandom, Social Media, and Authenticity in the Digital Age

    Skills you'll gain: digital literacy, Social Media, Digital Publishing, Self-Awareness, Literacy, Content Creation, Personal Development, Diversity Awareness, Driving engagement, Media and Communications, Sociology, Electronic Media, Critical Thinking, Social Sciences, Culture, Cultural Responsiveness, Community Development, Analytical Skills, Analysis, Writing

    4.4 stars, 16 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

    4.6 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    2026 Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Performance marketing, Social Media Marketing, Pay Per Click Advertising, Content Marketing, Marketing Automation, Social Media Strategy, Online Advertising, Product Promotion, Blogs, Paid media, Marketing Strategies, Promotional Strategies, Target Audience

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Instagram Marketing: Viral Algorithms Plus Ads

    Skills you'll gain: Instagram, Social Media Content, Social Media Management, Facebook, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Marketing Automation, Content Creation, Advertising Campaigns, Digital Advertising, Advertising, Content Strategy, Drive Engagement, Subcontracting

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Photo/Video Production and Technology, Generative AI, Education Software and Technology, Content Creation, Blogs, AI literacy, Scripting, Media Production, Video Editing

    3.1 stars, 7 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 3.1 (7) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Driving engagement, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience, Web Presence, Customer Acquisition Management

    4.6 stars, 1.3K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.5 stars, 83 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    4.7 stars, 236 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (236) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Skillshare

    After Effects VFX: Special Effects Videos for Social Media

    Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Photo/Video Production and Technology, Videography, Video Editing, Conceptual Design, Ideation, Visual Storytelling, Cinematography, Motion Graphics, File Management, Computer Graphic Techniques, Color Matching

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Create and schedule content for social media with Later: Coursera
  • Visualizing Women's Work: Using Art Media for Social Justice: University of Michigan
  • Fandom, Social Media, and Authenticity in the Digital Age: University of Colorado Boulder
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera
  • 2026 Beginner Affiliate Marketing: Start Earning On Day 1: Alex Genadinik
  • 2026 Instagram Marketing: Viral Algorithms Plus Ads: Alex Genadinik
  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • Building a Business Presence With Facebook Marketing: Coursera
  • Build a social media presence for your business using Canva: Coursera

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Social Media Marketing (9)
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