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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate

    4.7 stars, 1.6K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, User Experience Design, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6 stars, 596 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.6 (596) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Community Health, Infection Control, Economics, Policy, and Social Studies, Community Outreach, Health Systems, Socioeconomics, Health Policy, Clinical Practices, Diagnostic Tests, General Medicine, Microbiology, Media and Communications, Molecular Biology

    4.2 stars, 223 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.2 (223) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3 stars, 38 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (38) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Market Intelligence, Market Opportunities, Customer Analysis, Persona Development, Product Strategy, Product Marketing, AI Product Strategy, Consumer Behaviour, Competitive Intelligence, Target Market, Market Dynamics, Target Audience, Business Research, Customer Insights, Research Reports, Market Data, B2B Sales

    4.5 stars, 55 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    4 stars, 47 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4 (47) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Email Automation & AI

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Email Automation, Marketing Analytics, Email Marketing, Customer Retention, Customer Relationship Management (CRM) Software, Lead Generation, Prompt Engineering, Data-Driven Decision-Making, Customer Insights, ChatGPT, Market Research, AI Personalization, Campaign Management, Generative AI

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Bioconductor for Genomic Data Science

    Skills you'll gain: Bioinformatics, R (Software), Data Analysis Software, Big Data, R Programming, Statistical Programming, Statistical Software, Statistical Analysis, Data Preprocessing, Data Processing, Data Manipulation, Data Structures, Software Installation, Data Import/Export, Data Access

    3.8 stars, 388 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 3.8 (388) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    4.7 stars, 24 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (24) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Virtual Reality, Engineering Analysis, Construction Estimating, Facility Management and Maintenance, Autodesk, Collaborative Software, Structural Analysis, Emerging Technologies, Drafting and Engineering Design, Coordination, Computer-Aided Design, 3D Modeling, Structural Engineering

    4.6 stars, 177 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (177) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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