• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • K

    Kennesaw State University

    AI for Professional Communication

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, AI literacy, Communication Planning, Strategic Communication, Business Writing, Social Media Content, Generative AI, Communication Strategies, Meeting Facilitation, Content Creation, Social Media, Artificial Intelligence

    4.7 stars, 36 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (36) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Illinois Tech

    Introduction to Data Science Techniques

    Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Visualization, Data Science, Exploratory Data Analysis, Data Presentation, Statistical Programming, Statistical Methods, Statistical Machine Learning, Analysis, Statistical Modeling, Applied Machine Learning, R (Software), R Programming, Statistical Software, Forecasting, Machine Learning

    4.3 stars, 23 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.3 (23) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Problem Solving, Customer Analysis, Presentations, Target Audience, Creative Problem-Solving, Customer Insights, Market Opportunities, Technology Solutions, Team Oriented, Ideation, Market Research, Solution Design, User Feedback

    4.7 stars, 83 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (83) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of North Texas

    Contemporary Biology

    Skills you'll gain: Life Sciences, Biology, Cell Biology, Molecular Biology, Biochemistry, Physiology, Molecular, Cellular, and Microbiology, Respiration, Environment, Microbiology, Environmental Science, General Science and Research

    4.7 stars, 99 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (99) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    One Health Investigations of Outbreaks and Spillover Events

    Skills you'll gain: Microbiology, Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Environmental Science, Environment Health And Safety, Investigation, Environment, Environmental Monitoring, Laboratory Testing, Anthropology, Qualitative Research, Research Design, Research Methodologies, Data Collection

    4.8 stars, 42 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (42) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Data Science Methods for Quality Improvement

    Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Data Science, Statistics, Data Analysis, Statistical Analysis, Statistical Software, Descriptive Statistics, Quality Improvement, Process Engineering

    4.5 stars, 54 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (54) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Social Sciences, Statistical Analysis, Statistical Software, Statistical Modeling, Correlation Analysis, Statistical Methods, Advanced Analytics, Regression Analysis, Mathematical Modeling, Data Analysis Software, Research, Model Evaluation, Data Modeling

    4.8 stars, 98 reviews, Mixed, Course, 3 - 6 Months

    ★ 4.8 (98) · Mixed · Course · 3 - 6 Months

    Category: Free
    Free
  • I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    4.6 stars, 117 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (117) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Microsoft

    User Interface Design and Prototyping

    Skills you'll gain: User Interface (UI), Prototyping, Usability Testing, User Interface and User Experience (UI/UX) Design, Wireframing, Interactive Design, Interaction Design, User Experience Design, Figma (Design Software), Usability, User Interface (UI) Design, Mockups, Design Thinking, User Research, Design, Style Guides

    4.5 stars, 74 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (74) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency

    4.9 stars, 152 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (152) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Correlation Analysis, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Mathematical Modeling, Research Design

    3.1 stars, 16 reviews, Advanced, Course, 1 - 3 Months

    ★ 3.1 (16) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis

    4.8 stars, 106 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (106) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…202203204…470

In summary, here are 10 of our most popular market research courses

  • AI for Professional Communication: Kennesaw State University
  • Introduction to Data Science Techniques: Illinois Tech
  • Technology & Entrepreneurship: Arizona State University
  • Contemporary Biology: University of North Texas
  • One Health Investigations of Outbreaks and Spillover Events: Johns Hopkins University
  • Data Science Methods for Quality Improvement: University of Colorado Boulder
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Business & Technology: Illinois Tech
  • User Interface Design and Prototyping: Microsoft
  • 中级商务汉语(入职与营销篇): Peking University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok