Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Marketing, Interviewing Skills, Target Market, Marketing Strategies, Qualitative Research, Marketing Planning
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Research, Responsible AI, Generative AI, Competitive Analysis, Innovation, Trend Analysis, Data Synthesis, Operational Efficiency
★ 4.6 (42) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Marketing, Research Methodologies, Research, Research Design, Customer experience improvement, Customer Analysis, Forecasting, Analysis, Decision Making
★ 4.4 (17) · Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Brand Strategy, Content Optimization, Email Marketing, Value Propositions, Marketing Strategies, Data-Driven Marketing, Web Analytics, Brand Management
★ 4.3 (6) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI
★ 4.4 (102) · Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Market Research, Data-Driven Decision-Making, Marketing, Data Literacy, Ideation
★ 4.5 (6) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Product Management, Persona Development, Data Presentation, Data Storytelling, Market Opportunities, Product Strategy, Data Analysis, Focus Group, Data Collection, Data-Driven Decision-Making, Innovation, Interviewing Skills, Critical Thinking
★ 4.6 (15) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Business Strategies, Company, Product, and Service Knowledge, Business Strategy, Process Analysis, Performance Measurement, Analysis, Planning
★ 5 (14) · Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Research, Data Collection, Target Audience, Decision Making
★ 4.6 (954) · Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Methods, Data-Driven Marketing, Marketing Analytics, Statistical Analysis, Statistical Modeling, Data-Driven Decision-Making, Market Research, Data Analysis, Market Opportunities, Target Audience, Statistical Hypothesis Testing, Data Collection, Marketing, Research Design, Research Methodologies, Regression Analysis, Marketing Strategies
★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Analysis, Strategic Prioritization, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development
Beginner · Course · 1 - 4 Weeks