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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Analysis, Key Performance Indicators (KPIs), R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing, Content Creation

    4.4 stars, 101 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (101) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Market Research Essentials for Marketing Management

    Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    4.6 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing

    4.4 stars, 349 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    4.6 stars, 125 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (125) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    4.5 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1234…469

In summary, here are 10 of our most popular market research courses

  • Advanced Survey Design & Statistical Analysis: Coursera
  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Market Research and Competitive Analysis: Xbox
  • 2026 Market Research: Consumer Behavior & Psychology: Alex Genadinik
  • Market Research Essentials for Marketing Management: IE Business School
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • Market Research and Analysis: Pearson
  • Market Research, CRM, and Social Media Management: Coursera
  • Quantitative Research: University of California, Davis
  • Analyzing Market Attractiveness Using Creately: Coursera

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