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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Exploratory Data Analysis With Python and Pandas

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Plot (Graphics), Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Data Science, Statistical Analysis, Data Wrangling, Python Programming

    4.5 stars, 448 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (448) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Data Management, Project Management, Data Visualization, Presentations, Business

    4.6 stars, 296 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (296) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IBM

    Data Science with R - Capstone Project

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Presentation, Data Visualization, Data Collection, Predictive Modeling, Interactive Data Visualization, Web Scraping, Shiny (R Package), Ggplot2, Data Analysis, Data Cleansing, Predictive Analytics, Tidyverse (R Package), Regression Analysis, Data Transformation, Data Science, Dashboard, Statistical Analysis, Dashboard Creation

    4.6 stars, 116 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (116) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Cloudera

    Foundations for Big Data Analysis with SQL

    Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, Database Management Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Query Languages, Virtual Machines, Data Storage, Data Analysis, Unstructured Data

    4.7 stars, 1.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Systems, Business Ethics, Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Business Transformation, Stakeholder Management

    4.8 stars, 700 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (700) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Data Visualization, Correlation Analysis, Data Transformation, Data Presentation, Data Manipulation, Data Visualization Software, Dashboard Creation, Data Wrangling, Performance Tuning, Statistical Methods, Model Optimization, Dashboard, Statistical Analysis, Data Processing, Business Intelligence, Data Analysis, Big Data, Data Science, Business Analytics

    4.6 stars, 288 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (288) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Shell Script, Computer Systems, Big Data, Linux Commands, Hardware Architecture, Operating Systems, Unix Shell, File Systems, Computing Platforms, Linux, Performance Testing, Scripting, Performance Tuning, Memory Management, Computer Architecture, Capacity Management, File Management

    3.8 stars, 168 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.8 (168) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Applied Machine Learning, Data Preprocessing, Text Mining, Machine Learning, Big Data, Model Evaluation, Performance Metric

    4.7 stars, 372 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (372) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5 stars, 1.5K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies

    3.4 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.4 (11) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Business Planning, Economic Development, Social Sciences, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Economics, Policy, and Social Studies, Market Analysis, Market Dynamics, Investments, Finance, Governance

    4.7 stars, 144 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (144) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Canva pour les débutants

    Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Graphics Software, Content Creation, Marketing Design, Marketing Materials, User Accounts, Digital Marketing

    4.5 stars, 44 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (44) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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