• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • É

    École Polytechnique Fédérale de Lausanne

    L'art des structures 1 : Câbles et arcs

    Skills you'll gain: Structural Analysis, Construction, Structural Engineering, Architecture and Construction, Civil and Architectural Engineering, Civil Engineering, Materials science, Engineering Analysis, Engineering Calculations, Mechanics, Applied Mathematics

    4.8 stars, 49 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (49) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    L&T EduTech

    Concrete Multi Storey Building - System Design

    Skills you'll gain: Architectural Drawing, Blueprint Reading, Structural Engineering, Structural Analysis, Building Design, Engineering Drawings, Engineering Documentation, Architectural Engineering, Civil and Architectural Engineering, Building Codes, Design Specifications, Construction Estimating, Civil Engineering, Construction, Engineering Practices, Engineering Calculations, Drafting and Engineering Design, Engineering Plans And Specifications, Technical Documentation, Engineering Software

    4.7 stars, 102 reviews, Advanced, Specialization, 1 - 3 Months

    ★ 4.7 (102) · Advanced · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRS® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Compensation Strategy, Talent Sourcing, Performance Metric, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Compensation Management, Coordination, Key Performance Indicators (KPIs), Personal Attributes, Professional Networking

    4.7 stars, 75 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (75) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, International Relations, Commercialization, Intercultural Competence, Organizational Structure, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence, Economic Development

    4.7 stars, 546 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (546) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Columbia University

    Term-Structure and Credit Derivatives

    Skills you'll gain: Derivatives, Mortgage Loans, Securities (Finance), Credit Risk, Futures Exchange, Financial Modeling, Risk Modeling, Financial Market, Mathematical Modeling, Loans, Applied Mathematics, Microsoft Excel, Model Evaluation, Cash Flows

    4.6 stars, 69 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (69) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    4.7 stars, 282 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • D

    Duke University

    Agile Approaches for Modern Leadership

    Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Collaboration, Team Management, Visionary, Team Performance Management, Organizational Leadership, Strategic Decision-Making, Agile Methodology, Business Leadership, Leadership, Business Transformation, Leadership Development, Innovation, Corporate Strategy, Change Management

    4.7 stars, 160 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.7 (160) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Capstone: Build a Winning Investment Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Portfolio Risk, Asset Management, Investments, Finance, Financial Market, Simulation and Simulation Software, Performance Measurement, Performance Analysis, Market Trend, Trend Analysis, Risk Analysis, Financial Forecasting, Case Studies, Peer Review, Forecasting

    4.5 stars, 71 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (71) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    Introduction to Faecal Sludge Management

    Skills you'll gain: Sanitation, Environmental Engineering, Water Sustainability, Pump Stations, Sustainable Engineering, Process Engineering, Sustainable Technologies, Sustainable Systems, Engineering Design Process, Plant Operations and Management, Environment and Resource Management, Public Health, Data Collection, Research, Case Studies

    4.8 stars, 684 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (684) · Intermediate · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    University of Michigan

    Advanced Understanding of Stocks and Bonds

    Skills you'll gain: Equities, Investments, Financial Analysis, Financial Market, Corporate Finance, Business Valuation, Investment Management, Financial Modeling, Risk Analysis, Growth Strategies

    4.6 stars, 65 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (65) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SAS

    Introduction to Statistical Analysis: Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, SAS (Software), Correlation Analysis, Statistical Software, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Analysis, Graphical Tools, Predictive Modeling, Predictive Analytics, Model Evaluation

    4.7 stars, 176 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (176) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6 stars, 33 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (33) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…198199200…470

In summary, here are 10 of our most popular market research courses

  • L'art des structures 1 : Câbles et arcs: École Polytechnique Fédérale de Lausanne
  • Concrete Multi Storey Building - System Design: L&T EduTech
  • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)
  • Negocios Internacionales II: University of New Mexico
  • Term-Structure and Credit Derivatives: Columbia University
  • Product Management: Universidad de Palermo
  • Agile Approaches for Modern Leadership: Duke University
  • Capstone: Build a Winning Investment Portfolio: Rice University
  • Introduction to Faecal Sludge Management: École Polytechnique Fédérale de Lausanne
  • Advanced Understanding of Stocks and Bonds: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok