• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • A

    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Analytics, Predictive Analytics, Applied Machine Learning, Science and Research, Machine Learning, Medical Science and Research, Biomedical Technology, AI Integrations, Generative AI, AI Workflows, AI literacy, Regulatory Compliance

    3 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 3 (9) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Cannabis, Mental Health, and Brain Disorders

    Skills you'll gain: Psychiatry, Clinical Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Mental Health, Mental and Behavioral Health, Substance Abuse, Public Health, Psychology, Public Health and Disease Prevention, Health Policy, Neurology, Pharmacotherapy, Medical Science and Research, Epidemiology, Research, Pharmacology, Personal Development

    4.7 stars, 167 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (167) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Social Sciences, Statistical Analysis, Statistical Software, Statistical Modeling, Correlation Analysis, Statistical Methods, Advanced Analytics, Regression Analysis, Mathematical Modeling, Data Analysis Software, Research, Model Evaluation, Data Modeling

    4.8 stars, 98 reviews, Mixed, Course, 3 - 6 Months

    ★ 4.8 (98) · Mixed · Course · 3 - 6 Months

    Category: Free
    Free
  • C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Scientific Visualization, Jupyter, Matplotlib, Statistical Visualization, Data Manipulation, R (Software), Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Statistical Methods, Data Analysis, R Programming, Python Programming

    4 stars, 26 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4 (26) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidad Nacional de Colombia

    Escritura académica. Estilos de citación y referenciación.

    Skills you'll gain: Student Engagement, Learning Strategies, Writing and Editing, Multimedia, Writing, Learning Styles, Style Guides, Research, Intellectual Property

    4.9 stars, 204 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (204) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Dartmouth College

    Engineering of Structures: Tension

    Skills you'll gain: Structural Engineering, Structural Analysis, Construction, Civil Engineering, Architecture and Construction, Engineering, Building Design, Engineering Design Process, Engineering Calculations, Mechanics

    4.8 stars, 81 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (81) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Gold and Bitcoin

    Skills you'll gain: Blockchain, Digital Assets, Portfolio Risk, Portfolio Management, Cryptography, Investments, Asset Protection, Market Dynamics, Cryptographic Protocols, FinTech, Financial Systems, Payment Systems, Financial Market, Financial Regulations, Securities (Finance), Financial Policy, Transaction Processing, Bank Regulations, Financial Regulation, Key Management

    5 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing

    4.8 stars, 140 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (140) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric

    4.6 stars, 16 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency

    4.9 stars, 152 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (152) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Breastfeeding and Adequate Substitutes

    Skills you'll gain: Child Health, Infant Care, Maternal Health, Postpartum Care, Pediatric Nursing, Pediatrics, Anatomy, Nutrition and Diet, Public Health, Clinical Nutrition, Immunology, Patient Positioning, Medical Support, Food Safety and Sanitation, Biochemistry, Sterilization

    4.9 stars, 64 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (64) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Geneva

    Planning your Client's Wealth over a 5-year Horizon

    Skills you'll gain: Wealth Management, Portfolio Management, Asset Management, Portfolio Risk, Financial Planning, Investment Management, Investments, Performance Measurement, Financial Services, Finance, Performance Analysis, Risk Management, Market Trend, Decision Making, Microsoft Excel

    4.7 stars, 433 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (433) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…197198199…470

In summary, here are 10 of our most popular market research courses

  • AI in Healthcare & Drug Discovery: AI CERTs
  • Cannabis, Mental Health, and Brain Disorders: University of Colorado Boulder
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Data Science and Analysis Tools - from Jupyter to R Markdown: Codio
  • Escritura académica. Estilos de citación y referenciación.: Universidad Nacional de Colombia
  • Engineering of Structures: Tension: Dartmouth College
  • Gold and Bitcoin: Duke University
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Strategic SEO for Digital Marketing Success: Skillshare
  • 中级商务汉语(入职与营销篇): Peking University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok