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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Human Relations Movement, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.7 stars, 77 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (77) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Data Visualization, Microsoft Excel, Data Analysis, Analytics, Data-Driven Decision-Making, Microsoft 365, Data Modeling, Data Science, Key Performance Indicators (KPIs)

    4.3 stars, 269 reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.3 (269) · Beginner · Course · Less Than 2 Hours

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7 stars, 334 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (334) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

  • T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination

    4.5 stars, 452 reviews, Intermediate, Course, 3 - 6 Months

    ★ 4.5 (452) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning

    4.3 stars, 266 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (266) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Strategic management: Be competitive

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Organizational Strategy, Strategic Marketing, Growth Strategies, Corporate Strategy, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Target Market, Organizational Effectiveness, Analysis, Innovation

    4.8 stars, 330 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (330) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    4.6 stars, 498 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (498) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, AI Integrations, Exploratory Data Analysis, Anomaly Detection

    4.3 stars, 106 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (106) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Microsoft Excel VBA and Macros

    Skills you'll gain: Excel Macros, Microsoft Excel, Data Manipulation, Advanced Analytics, Visual Basic (Programming Language), Data Analysis, Productivity Software, Debugging, Spreadsheet Software, Business Process Automation, Automation, Strategic Decision-Making, Scripting, Programming Principles

    4.5 stars, 272 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (272) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8 stars, 204 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (204) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Promotions and Campaigns, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Performance Measurement, Conversion Funnel Analysis

    4.7 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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