• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment

    4.4 stars, 236 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (236) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Health Technology, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5 stars, 215 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (215) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Data Science with R - Capstone Project

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Presentation, Data Visualization, Data Collection, Predictive Modeling, Interactive Data Visualization, Web Scraping, Shiny (R Package), Ggplot2, Data Analysis, Data Cleansing, Predictive Analytics, Tidyverse (R Package), Regression Analysis, Data Transformation, Data Science, Dashboard, Statistical Analysis, Dashboard Creation

    4.6 stars, 116 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (116) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    High-Performance and Parallel Computing

    Skills you'll gain: Hardware Architecture, Microarchitecture, Bash (Scripting Language), Distributed Computing, Scalability, Memory Management, Shell Script, Computer Systems, File I/O, Big Data, Linux Commands, Cloud Development, C and C++, Computer Programming Tools, Linux, Computing Platforms, Data Import/Export, C++ (Programming Language), Communication Systems, C (Programming Language)

    3.8 stars, 183 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 3.8 (183) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google データアナリティクス

    Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Stakeholder Management, Interactive Data Visualization, Data Visualization Software, Data Validation, Dashboard Creation, Dashboard, Ggplot2, Interviewing Skills, Case Studies, Data Access, Spreadsheet Software, Data Analysis

    4.7 stars, 614 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (614) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Machine Learning Capstone

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Machine Learning Methods, Applied Machine Learning, Predictive Modeling, Data Presentation, AI Personalization, Machine Learning, Data Analysis, Predictive Analytics, Machine Learning Software, Technical Communication, Machine Learning Algorithms, Statistical Analysis, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Descriptive Statistics, Regression Analysis, Python Programming

    4.7 stars, 218 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (218) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4 stars, 186 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (186) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • L

    L&T EduTech

    Petroleum Engineering with AI Applications

    Skills you'll gain: Oil and Gas, Petroleum Industry, Hazard Analysis, Safety Standards, Environmental Resource Management, Safety Assurance, Safety Training, Environment and Resource Management, Environmental Regulations, Environment Health And Safety, Environmental Science, Environmental Engineering and Restoration, Big Data, Plant Operations and Management, Energy and Utilities, Process Engineering, Environmental Engineering, Data Management, Pump Stations, Environmental Issue

    4.6 stars, 243 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.6 (243) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Market Intelligence, Market Opportunities, Customer Analysis, Persona Development, Product Strategy, Product Marketing, AI Product Strategy, Consumer Behaviour, Competitive Intelligence, Target Market, Market Dynamics, Target Audience, Business Research, Customer Insights, Research Reports, Market Data, B2B Sales

    4.5 stars, 55 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    4.6 stars, 159 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (159) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Data Visualization, Correlation Analysis, Data Transformation, Data Presentation, Data Manipulation, Data Visualization Software, Dashboard Creation, Data Wrangling, Performance Tuning, Statistical Methods, Model Optimization, Dashboard, Statistical Analysis, Data Processing, Business Intelligence, Data Analysis, Big Data, Data Science, Business Analytics

    4.6 stars, 288 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (288) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5 stars, 1.5K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
1…194195196…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok