Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer experience improvement, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting
★ 4.7 (86) · Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Business Strategies, Strategic Partnership, Competitive Intelligence
★ 4.8 (683) · Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
★ 4.3 (28) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis
★ 4.7 (74) · Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Data Pipelines, Data Maintenance, Dataflow, Data Storage, Data Processing, Data Store, Google Cloud Platform, Cloud Storage, Data Analysis, Data Infrastructure, Data Architecture, Data Lakes, Data Warehousing, Data Preprocessing, Automation
★ 4.6 (1K) · Advanced · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Earned Media, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Employee Retention, Diversity and Inclusion
★ 4.6 (171) · Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Apache Kafka, Real Time Data, Extract, Transform, Load, Data Integration, Data Processing, Data Import/Export, Time Series Analysis and Forecasting, Analysis, Data Transformation, Data Storage, Managed Services
★ 4.6 (1.3K) · Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience
★ 4.8 (77) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Dimensionality Reduction, Model Evaluation
★ 4.7 (249) · Mixed · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Precision Medicine, Bioinformatics, Biostatistics, Image Analysis, Medical Imaging, Process Modeling, Data Science, Applied Machine Learning, Data Ethics, Health Informatics, Machine Learning Methods, Statistical Modeling, Network Model, Statistical Methods, Data Analysis, Machine Learning, Natural Language Processing, Probability & Statistics, Clinical Documentation, Python Programming
★ 4.6 (341) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Ggplot2, Data Visualization Software, Data Visualization, Statistical Visualization, Rmarkdown, Shiny (R Package), Plot (Graphics), Dashboard Creation, Dashboard, Leaflet (Software), Interactive Data Visualization, Data Presentation, R (Software), R Programming, Scatter Plots, Graphing, Box Plots, Geospatial Information and Technology, Data Science, Data Analysis
★ 4.6 (275) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
★ 4.4 (180) · Beginner · Specialization · 1 - 3 Months