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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Videography, Media Production, Driving engagement, Content Development and Management, Content Strategy, Video Editing, Content Performance Analysis, Social Media Content, Content Creation, Content Optimization, Digital Content, Branding, Brand Strategy, Live Streaming, Growth Strategies, Storytelling, Editing

    4.1 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Statistics and Data Analysis with Excel

    Skills you'll gain: Data Visualization, Statistical Inference, Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Statistical Methods, Sampling (Statistics), Excel Formulas, Spreadsheet Software, Box Plots, Time Series Analysis and Forecasting, Data Analysis Software, Statistical Modeling, Advanced Analytics, Financial Forecasting, Probability Distribution, Descriptive Analytics, Variance Analysis, Predictive Modeling

    4.7 stars, 138 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (138) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Public Speaking with Canva

    Skills you'll gain: Oral Expression, Canva (Software), Public Speaking, Verbal Communication Skills, Communication, Visual Storytelling, Brainstorming, Planning

    4.6 stars, 257 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (257) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    STARWEAVER

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6 stars, 42 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.6 (42) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Prompt Engineering Tools

    4.6 stars, 34 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment

    4.6 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7 stars, 260 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (260) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Hypothesis Testing, Statistical Visualization, Correlation Analysis, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Methods, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Statistical Inference, Data Analysis Software, Data Modeling, Statistical Modeling, Data Validation, Design Thinking

    4.7 stars, 462 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (462) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics

    4.8 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Global Marketing, Market Analysis, Revenue Management, Adaptability, Team Leadership

    4.6 stars, 232 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (232) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    Emory University

    Consulting Tools and Tips

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Analytical Skills, Business Research, Data Collection, Spreadsheet Software, Analysis, Market Research, Competitive Analysis, Data Modeling, Supply Chain, Performance Analysis, Business Strategy, Market Dynamics

    4.9 stars, 419 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (419) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Science and Research, Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Survey Creation, Descriptive Statistics, Case Studies

    4.7 stars, 233 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (233) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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