Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation
★ 4.4 (111) · Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making
★ 4.7 (334) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Promotions and Campaigns, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Performance Measurement, Conversion Funnel Analysis
★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Biostatistics, Statistical Analysis, R (Software), R Programming, Statistical Methods, Data Wrangling, Regression Analysis, Exploratory Data Analysis, Statistical Software, Data Analysis, Logistic Regression, Probability & Statistics, Statistical Modeling, Descriptive Statistics, Model Evaluation, Public Health
★ 4.5 (331) · Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
★ 4.3 (28) · Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)
★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Public Relations, Content Performance Analysis, Marketing Communications, Corporate Communications, Marketing Collateral, Writing and Editing, Social Media Campaigns, Performance Measurement, Cross-Functional Collaboration, Ethical Standards And Conduct, Branding
★ 4.7 (115) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate
★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, AI Product Strategy, Decision Intelligence, Information Architecture, Strategic Decision-Making, AI Integrations, Solution Architecture, Enterprise Architecture, Data Strategy, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
★ 4.6 (440) · Beginner · Course · 1 - 4 Weeks
DeepLearning.AI
Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Responsible AI, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Artificial Intelligence, Applied Machine Learning, Computer Vision, Spatial Data Analysis, Model Evaluation
★ 4.7 (322) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Data Science, Data Analysis, R (Software), Statistical Programming, Predictive Modeling, Predictive Analytics, Probability & Statistics, Advanced Analytics, Data Modeling, General Science and Research
★ 4.2 (69) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Customer Retention, Loyalty Programs, Marketing Operations, Organizational Strategy, Marketing Automation, Customer Insights, Business Strategies, Customer Service, Operational Analysis
★ 4.6 (52) · Beginner · Specialization · 1 - 3 Months