• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Data Visualization, Microsoft Excel, Data Analysis, Analytics, Data-Driven Decision-Making, Microsoft 365, Data Modeling, Data Science, Key Performance Indicators (KPIs)

    4.3 stars, 269 reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.3 (269) · Beginner · Course · Less Than 2 Hours

    Category: Preview
    Preview
  • C

    Coursera

    Create Interactive Dashboards with Streamlit and Python

    Skills you'll gain: Plotly, Dashboard, Plot (Graphics), Pandas (Python Package), Dashboard Creation, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Web Design and Development, Application Development, Data Presentation, Data Science, Python Programming

    4.7 stars, 403 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (403) · Intermediate · Guided Project · Less Than 2 Hours

  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Game Theory, Market Dynamics, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Socioeconomics, Market Analysis, Operating Cost, Public Policies, Labor Relations, Tax, International Finance, Fiscal Management, General Finance, Cost Benefit Analysis, Cost Accounting, Investments

    4.8 stars, 160 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (160) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

  • I

    Imperial College London

    Logistic Regression in R for Public Health

    Skills you'll gain: Logistic Regression, Descriptive Statistics, Exploratory Data Analysis, Regression Analysis, Model Evaluation, Statistical Methods, R Programming, Statistical Modeling, Predictive Modeling, Statistical Analysis, Biostatistics, Statistical Software, Predictive Analytics, Probability & Statistics, R (Software), Data Preprocessing, Public Health

    4.8 stars, 368 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (368) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    4.6 stars, 498 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (498) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation

    4.4 stars, 111 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (111) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics

    4.7 stars, 248 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (248) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Promotions and Campaigns, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Performance Measurement, Conversion Funnel Analysis

    4.7 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning

    4.3 stars, 266 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (266) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Surveillance Systems: Analysis, Dissemination, and Special Systems

    Skills you'll gain: Epidemiology, Trend Analysis, Chronic Diseases, Public Health, Public Health and Disease Prevention, Event Monitoring, Infection Control, Data Analysis, Descriptive Analytics, Technical Communication, Anomaly Detection, Infectious Diseases, Law, Regulation, and Compliance, Data Collection, Information Privacy

    4.7 stars, 391 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (391) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Big Data Modeling and Management Systems

    Skills you'll gain: Data Modeling, Data Infrastructure, Data Store, Data Architecture, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Database Management, Database Software, Data Processing, Apache Hadoop, Query Languages, Relational Databases, Data Structures, Virtual Environment

    4.4 stars, 3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (3K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…188189190…560

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok