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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Data Science, Data Analysis, R (Software), Statistical Programming, Predictive Modeling, Predictive Analytics, Probability & Statistics, Advanced Analytics, Data Modeling, General Science and Research

    4.2 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.2 (69) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Presentation, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Data Mapping, Conversion Funnel Analysis

    4.9 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Classification Algorithms

    3.9 stars, 104 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.9 (104) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Predictive Modeling, Analytics, Database Management, Data Science, Analytical Skills, Relational Databases, Descriptive Statistics, Data Processing, Forecasting, Data Manipulation, Python Programming

    3.8 stars, 73 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.8 (73) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation

    4.5 stars, 113 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (113) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Python 101: Develop Your First Python Program

    Skills you'll gain: Game Design, Human Computer Interaction, Program Development, Code Reusability, Python Programming, Programming Principles, Computer Programming, Mathematical Software, Data Analysis

    4.7 stars, 291 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (291) · Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Competitive Intelligence, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Market Opportunities, Value Propositions, Business Administration, Product Strategy, Technology Strategies, Emerging Technologies

    4.8 stars, 513 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (513) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Model Training, Transfer Learning, Databricks, Machine Learning

    4.5 stars, 332 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (332) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering

    4.4 stars, 211 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (211) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment

    4.4 stars, 236 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (236) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • W

    Workday

    Workday Human Capital Management for Business Users

    Skills you'll gain: Workday (Software), Human Resources Software, Human Capital, HR Tech, Benefits Enrollment Processes, Human Resources Information System (HRIS), People Analytics, Learning Management Systems, Human Resource Management, Workflow Management, Staff Management, Business Reporting, Management Reporting, Ad Hoc Reporting, Training Programs, Business Process, Workforce Planning, Compensation Analysis, Data Entry

    4.7 stars, 149 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (149) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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