• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6 stars, 90 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (90) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Ideation, Initiative and Leadership, Business Planning, Entrepreneurial Finance, Leadership Development, New Business Development, New Product Development, Strategic Thinking, Financial Analysis, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising

    4.7 stars, 312 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (312) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Business Software

    4.5 stars, 430 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (430) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Pontificia Universidad Católica de Chile

    Evaluación de Proyectos de Inversión

    Skills you'll gain: Financial Analysis, Capital Budgeting, Project Finance, Return On Investment, Financial Modeling, Investment Management, Cost Benefit Analysis, Cash Flows, Cash Flow Forecasting, Project Risk Management, Feasibility Studies, Risk Analysis, Corporate Strategy, Strategic Thinking

    4.9 stars, 645 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (645) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Campaigns, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Marketing Campaigns, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Communication

    4.7 stars, 6 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (6) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    INSEAD

    Transacting on the Blockchain

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Payment Systems, Financial Inclusion, Digital Transformation, Financial Systems, Identity and Access Management, Business Transformation, Financial Services, Cryptographic Protocols, Empowerment, Cost Reduction, Information Privacy

    4.8 stars, 925 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (925) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Cybersecurity Threat Vectors and Mitigation

    Skills you'll gain: Cryptography, Security Strategy, Cyber Threat Intelligence, Network Security, Encryption, Cyber Security Strategy, Cybersecurity, Cryptographic Protocols, Threat Detection, Threat Management, Cyber Attacks, IT Security Architecture, Computer Security, Application Security, Security Controls, Malware Protection, Information Systems Security, Cyber Security Policies, Authentications, Security Management

    4.8 stars, 322 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (322) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Data and Business Process Modeling with Microsoft Visio

    Skills you'll gain: Process Flow Diagrams, Business Process Modeling, Data Modeling, Process Modeling, Microsoft Visio, Diagram Design, Business Process, Business Modeling, Business Analysis, Data Flow Diagrams (DFDs), Business Analysis Tools, Database Design, Data Visualization

    4.3 stars, 143 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (143) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Product Owner Certification [PSPO I] Preparation

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Scrum (Software Development), Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Stakeholder Engagement, Product Planning, Agile Methodology, Agile Software Development, User Story, Communication, Communication Strategies, Collaborative Software, Sprint Planning, Product Management

    4.5 stars, 214 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (214) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Health Technology, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5 stars, 215 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (215) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Start An Online Business And Generate Passive Income - 2026

    Skills you'll gain: Vibe coding, Strategic Partnership, Brand Strategy, Email Automation, Branding, Generative AI Agents, Contract Negotiation, Product Knowledge, Closing (Sales), Entrepreneurship, AI Workflows, Negotiation, Order Management, Selling Techniques, E-Commerce, Blogs, Content Creation, Order Fulfillment, Agentic systems, Logistics Management

    4.3 stars, 30 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (30) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…179180181…550

In summary, here are 10 of our most popular marketing strategy courses

  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft
  • Entrepreneurship: The Chinese University of Hong Kong
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Evaluación de Proyectos de Inversión: Pontificia Universidad Católica de Chile
  • مبادئ الإعلام والتسويق الرقمي: University of Illinois Urbana-Champaign
  • Transacting on the Blockchain: INSEAD
  • Cybersecurity Threat Vectors and Mitigation: Microsoft
  • Data and Business Process Modeling with Microsoft Visio: Microsoft
  • Product Owner Certification [PSPO I] Preparation: SkillUp
  • Healthcare Trends for Business Professionals: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok