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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Data Presentation, Statistical Hypothesis Testing, Statistical Visualization, Regression Analysis, Forecasting, Probability Distribution, Data Visualization Software, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Statistics, Spreadsheet Software, Predictive Analytics, Predictive Modeling

    4.6 stars, 154 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (154) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing

    4.6 stars, 88 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (88) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Introduction to Business Analysis Using Spreadsheets: Basics

    Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing

    4.3 stars, 1.1K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

    4.4 stars, 279 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (279) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of Minnesota

    Introduction to Predictive Modeling

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Model Training, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Manipulation, Data Transformation, Feature Engineering, Statistical Modeling, Spreadsheet Software, Predictive Analytics, Model Optimization, Data Cleansing, Statistical Methods

    4.8 stars, 145 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (145) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, User Centered Design, Responsive Web Design, UI Components, Figma (Design Software), Wireframing, Responsible AI, Prototyping, Persona (User Experience), Usability Testing, Experience Design, Human Centered Design, Ideation, Brainstorming, Animations

    4.5 stars, 93 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (93) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Model Optimization, Estimation, Risk Analysis, Computer Science

    3.1 stars, 332 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, AI literacy, Social Sciences, Applied Machine Learning, Responsible AI, Machine Learning, Ethical Standards And Conduct, Case Studies, Algorithms

    4.6 stars, 778 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (778) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Pattern Discovery in Data Mining

    Skills you'll gain: Data Mining, Big Data, Text Mining, Unstructured Data, Spatial Data Analysis, Spatial Analysis, Advanced Analytics, Image Analysis, Analysis, Algorithms, Model Evaluation, Correlation Analysis, Information Privacy

    4.3 stars, 326 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (326) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark

    Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Data Persistence, SQL, Data Import/Export

    4.6 stars, 2.6K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (2.6K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3 stars, 28 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (28) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer experience improvement, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting

    4.7 stars, 86 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (86) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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