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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    4.5 stars, 17 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (17) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Machine Learning Methods, Data Preprocessing, Analytics, File Systems, Data Analysis, Machine Learning, Applied Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Staff Management

    4.6 stars, 134 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (134) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Wrangling, Data Processing, Data Visualization, Plot (Graphics), Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Data Integration, Statistics, Infectious Diseases, Python Programming

    4.5 stars, 2K reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (2K) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    STARWEAVER

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.5 stars, 58 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.5 (58) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Campaign Management, Campaign Planning, Contextual Advertising, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Media Planning, Media Buying, Performance marketing, Paid media, Content Performance Analysis, Digital Media Strategy, Blogs, Target Audience, Data-Driven Marketing, Data Ethics, Earned Media

    4.6 stars, 73 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (73) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Applied Machine Learning, Data Engineering, Web Scraping, AI Personalization, Model Evaluation, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Model Optimization, Network Analysis, Statistical Methods, Statistical Modeling, Probability & Statistics

    4.5 stars, 965 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (965) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • 2

    28DIGITAL

    Data Science for Business Innovation

    Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Machine Learning Methods, Data Analysis, Risking, Data Literacy, Data Ethics, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)

    4.3 stars, 274 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (274) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidade de São Paulo

    Econometria Básica Aplicada

    Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis

    4.5 stars, 173 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (173) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Programming, Statistical Analysis, Statistics, Probability & Statistics, Regression Analysis, Data Analysis, R Programming, R (Software), Probability, Analysis, Data-Driven Decision-Making, Predictive Modeling, Model Evaluation, Probability Distribution

    3.8 stars, 801 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.8 (801) · Intermediate · Course · 1 - 3 Months

  • S

    STARWEAVER

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Non-Verbal Communication, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Storytelling, Communication, Verbal Communication Skills, Marketing Communications, Communication Strategies

    4.4 stars, 45 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.4 (45) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Science, Business Analytics, Big Data, Analytics, Descriptive Analytics, Data Analysis Software, Predictive Analytics, Small Data

    4.2 stars, 159 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (159) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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