• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    4.6 stars, 125 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (125) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Program Implementation, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Benefits Administration, Program Development, Project Closure

    4.7 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introducción a Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics

    4.3 stars, 41 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Macquarie University

    Cyber Security: Essentials for Governance, Risk & Compliance

    Skills you'll gain: Cyber Security Strategy, Incident Response, Cyber Governance, Incident Management, Security Strategy, Computer Security Incident Management, Risk Modeling, Risk Analysis, Cyber Security Policies, Governance Risk Management and Compliance, Cyber Threat Intelligence, Event Monitoring, Cyber Risk, Cybersecurity, Cyber Security Assessment, Governance, Compliance Management, Cyber Operations, Risk Management, Risk Control

    4.7 stars, 32 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (32) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IMD - International Institute for Management Development

    Sustainability for Business: ESG Fundamentals

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Sustainable Development, Business Ethics, Compliance Management, Sustainability Standards, Sustainability Reporting, Business Leadership, Stakeholder Management, Governance, Enterprise Risk Management (ERM), Climate Change Mitigation, Environmental Issue, Stakeholder Engagement, Case Studies, Culture Transformation, Leadership, Social Impact, Risk Management

    4.8 stars, 167 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (167) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad Austral

    Educación Básica en Contextos Rurales

    Skills you'll gain: Educational Materials, Diversity Awareness, Instructional and Curriculum Design, Community Organizing, Parent Communication, Strategic Planning, Policy Analysis, Research, and Development, Leadership, Team Collaboration, Family Support, Collaboration, Teamwork, Relationship Building, Problem Solving, Prioritization, Cultural Sensitivity, Socioeconomics, Communication

    4.8 stars, 618 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (618) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Proposal Development, Account Strategy, Microsoft Copilot, Business Writing, Overcoming Objections, Account Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Prospecting, Sales Enablement, Sales Presentations, Prospecting and Qualification, Customer Success Management, Sales, Business Development

    4.5 stars, 24 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (24) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns

    4.6 stars, 68 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (68) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Goldman Sachs

    Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women

    Skills you'll gain: Cash Flow Forecasting, Financial Forecasting, Cash Flows, Financial Analysis, Financial Data, Business Planning, Entrepreneurship, Forecasting, Financial Planning, Financial Management, Finance, Business Strategy, Strategic Decision-Making, Strategic Planning

    4.7 stars, 534 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (534) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Models & Frameworks to Support Sales Planning

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Sales Support, General Sales Practices, Account Management, Communication, Negotiation

    4.5 stars, 83 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (83) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    4.7 stars, 92 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (92) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    GenAI for Execs & Business Leaders: Formulate Your Use Case

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Generative AI, Risk Analysis, Risk Mitigation, Strategic Thinking, Brainstorming, AI Integrations, LLM Application, Business Analysis, Feasibility Studies

    4.7 stars, 151 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (151) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…174175176…550

In summary, here are 10 of our most popular marketing strategy courses

  • Analyzing Market Attractiveness Using Creately: Coursera
  • Program Management Fundamentals: Microsoft
  • Introducción a Facebook Ads Manager: Coursera
  • Cyber Security: Essentials for Governance, Risk & Compliance: Macquarie University
  • Sustainability for Business: ESG Fundamentals: IMD - International Institute for Management Development
  • Educación Básica en Contextos Rurales: Universidad Austral
  • Microsoft AI-Powered Sales & Relationship Management: Microsoft
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Models & Frameworks to Support Sales Planning: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok