• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Oral Expression, Entrepreneurial Finance, Ideation, Business Planning, New Business Development, Teamwork, Legal Risk, Market Dynamics, Relationship Building, Team Leadership

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • M

    MathWorks

    Medical Image Processing

    Skills you'll gain: Medical Imaging, Magnetic Resonance Imaging, Image Analysis, Data Import/Export, Image Quality, Matlab, Deep Learning, Software Visualization

    4.7 stars, 28 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (28) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    4.8 stars, 44 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (44) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Compromiso del paciente: resultados clínicos satisfactorios

    Skills you'll gain: Patient-centered Care, Clinical Leadership, Patient Safety, Healthcare Ethics, Patient Communication, Care Management, Medical Management, Clinical Practices, Preventative Care, Clinical Experience, Health Education, Education Software and Technology, Continuous Quality Improvement (CQI), Health Disparities, Health Technology, Professionalism, Nutrition and Diet, Science and Research, Clinical Research, Medical Science and Research

    4.6 stars, 75 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (75) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Cultural Sensitivity, Culture, Intercultural Competence, Strategic Marketing, Marketing Strategies, Marketing, Psychology

    4.7 stars, 186 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (186) · Beginner · Course · 1 - 4 Weeks

  • A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (74) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Cambridge

    The Psychology of Emotions: an introduction to embodied cognition

    Skills you'll gain: Psychology, Empathy & Emotional Intelligence, Neurology, Electrophysiology, Non-Verbal Communication, Research Methodologies

    4.6 stars, 30 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (30) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Lymphoedema: Monitoring & Intervention After Breast Cancer

    Skills you'll gain: Patient Evaluation, Patient Treatment, Psychosocial Assessments, Care Management, Clinical Assessment, Rehabilitation, Health Assessment, Oncology, Chronic Diseases, Preventative Care, Long Term Care, Patient Education and Support, Clinical Monitoring, Physical Therapy, Physiology, Anatomy, Research

    4.9 stars, 48 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (48) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interactive Design, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Usability, User Research

    4.5 stars, 164 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (164) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Machine Learning Methods, Maternal Health, Machine Learning, Diagnostic Tests, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    4.9 stars, 37 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (37) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Measurement, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Content, Social Media Management, Active Listening, B2B Sales, Marketing Management, Drive Engagement, Marketing Strategies, Marketing, Marketing Planning, Social Media Analytics

    4.5 stars, 103 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (103) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…174175176…469

In summary, here are 10 of our most popular market research courses

  • New Tech Ventures: Illinois Tech
  • Medical Image Processing: MathWorks
  • Marketing, Communication, and PR: Microsoft
  • Capture and Captivate Your Audience: Google
  • Compromiso del paciente: resultados clínicos satisfactorios: Tecnológico de Monterrey
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Getting Started with TikTok: Aptly
  • The Psychology of Emotions: an introduction to embodied cognition: University of Cambridge
  • Lymphoedema: Monitoring & Intervention After Breast Cancer: Macquarie University
  • Interaction Design Capstone Project: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok