• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of London

    Operations Systems Excellence

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Manufacturing Operations, Process Mapping, Operational Efficiency, Operational Performance Management, Operational Analysis, Organizational Strategy, Process Management, Customer experience improvement, Business Strategy, Customer Analysis, Strategic Planning

    4.7 stars, 88 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (88) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing

    4.7 stars, 322 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (322) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review

    4.3 stars, 112 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.3 (112) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Essentials

    Skills you'll gain: Cyber Risk, Security Awareness, Cyber Attacks, Mobile Security, Cybersecurity, Cyber Security Assessment, Cyber Security Policies, Cyber Threat Hunting, Data Security, Security Strategy, Email Security, Authentications, Security Management

    4.7 stars, 51 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (51) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • 2

    28DIGITAL

    Business Implications of AI: Full course

    Skills you'll gain: Strategic Decision-Making, Business Strategy, Strategic Thinking, Business Leadership, Decision Making, Corporate Strategy, Artificial Intelligence, Leadership, Digital Transformation, AI Integrations, Organizational Structure, Organizational Change

    4.2 stars, 61 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (61) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization

    4.7 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Principles of Computing (Part 1)

    Skills you'll gain: Combinatorics, Probability, Programming Principles, Computational Thinking, Computer Programming, Object Oriented Programming (OOP), Development Testing, Software Testing, Applied Mathematics, Algorithms, Python Programming, Game Design, General Mathematics

    4.7 stars, 584 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (584) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation

    4.4 stars, 113 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (113) · Beginner · Course · 1 - 3 Months

  • U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Science and Research, Scientific Methods, Record Keeping, Data Collection, Document Management, Research Methodologies, Information Management, Intellectual Property

    4.7 stars, 838 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (838) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer experience improvement, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting

    4.7 stars, 86 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (86) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    Institute for the Future

    Forecasting Skills: See the Future Before it Happens

    Skills you'll gain: Forecasting, Strategic Thinking, Trend Analysis, Storytelling, Creative Thinking, Adaptability, Market Opportunities, Analysis, Open Mindset, Creativity, Innovation

    4.8 stars, 521 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (521) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    4.3 stars, 188 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (188) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…173174175…550

In summary, here are 10 of our most popular marketing strategy courses

  • Operations Systems Excellence: University of London
  • Big Data Emerging Technologies: Yonsei University
  • Introduction to Social Media Analytics: Emory University
  • Cyber Security: Essentials: Macquarie University
  • Business Implications of AI: Full course: 28DIGITAL
  • Secrets to Content that Engages and Converts: University of California, Davis
  • Principles of Computing (Part 1): Rice University
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Academic Information Seeking: University of Copenhagen
  • Introducción a CRM con HubSpot: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok