• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization

    4.7 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    ESG and Social Activism

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Governance, Corporate Sustainability, Diversity and Inclusion, Corporate Strategy, Corporate Communications, Business Ethics, Crisis Management, Governance Risk Management and Compliance, Enterprise Risk Management (ERM), Social Impact, Advocacy, Stakeholder Management, Public Relations, Stakeholder Engagement, Risk Management, Executive Recruitment, Stakeholder Analysis

    4.8 stars, 180 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (180) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Business Planning, Economic Development, Social Sciences, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Economics, Policy, and Social Studies, Market Analysis, Market Dynamics, Investments, Finance, Governance

    4.7 stars, 144 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (144) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, Inventory Management, User Experience, Market Trend

    4.8 stars, 188 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (188) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    GenAI for Execs & Business Leaders: Formulate Your Use Case

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Generative AI, Risk Analysis, Risk Mitigation, Strategic Thinking, Brainstorming, AI Integrations, LLM Application, Business Analysis, Feasibility Studies

    4.7 stars, 151 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (151) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Design Elements And Principles, Workflow Management, Design Strategies, Graphic and Visual Design, Digital Design, Graphic and Visual Design Software, Marketing Collateral, Graphic Design, Marketing Design, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7 stars, 96 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.7 (96) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    4.7 stars, 92 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (92) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Collaborative Software, Prototyping, Software Development Life Cycle

    4.7 stars, 110 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (110) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Visual Storytelling, Marketing Design, Marketing Collateral, Content Creation, Presentations, Animations, Motion Graphics, Dashboard, Graphic Design, Marketing, User Accounts, Business

    4.6 stars, 28 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (28) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    UNSW Sydney (The University of New South Wales)

    Designing the Future of Work

    Skills you'll gain: Design Thinking, Design Strategies, Business Transformation, Workforce Development, Strategic Thinking, Automation, Digital Transformation, Human Centered Design, Emerging Technologies, Innovation, Service Design

    4.7 stars, 322 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (322) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    4.5 stars, 53 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (53) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback

    4.3 stars, 458 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (458) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…169170171…550

In summary, here are 10 of our most popular marketing strategy courses

  • Secrets to Content that Engages and Converts: University of California, Davis
  • ESG and Social Activism: University of Pennsylvania
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • E-commerce Academy: Universidad de Palermo
  • GenAI for Execs & Business Leaders: Formulate Your Use Case: IBM
  • Design a Client Welcome Kit using Canva: Coursera
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Introduction to UX/UI Design: IBM
  • Create a Storyboard in Canva: Coursera
  • Designing the Future of Work: UNSW Sydney (The University of New South Wales)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok