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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Goldman Sachs

    Grow Your Business with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategy, Strategic Thinking, Entrepreneurship, Business Priorities, Proposal Development, Business Analytics, Goal Setting, Peer Review

    4.8 stars, 1.2K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • J

    Johns Hopkins University

    Johns Hopkins Medical Office Manager

    Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Claims Processing, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Medical Management, Data Analysis

    4.7 stars, 438 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (438) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Dashboard Creation, Data Presentation, Performance Measurement, Data Literacy, Data Analysis, Business Intelligence Software, Tableau Software, Data Integrity, Stakeholder Engagement, Data Storytelling, Analysis, Prompt Patterns, Statistical Methods, Analytics, Stakeholder Communications, Visual Design, Spreadsheet Software, Verbal Communication Skills

    4.7 stars, 113 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (113) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    SEO Masterclass With AI SEO: Beginner To Advanced - 2026

    Skills you'll gain: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Large Language Modeling, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, LLM Application, Frontend Performance, Web Presence, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning

    4.6 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (22) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Data Management in R

    Skills you'll gain: Data Manipulation, Data Wrangling, Data Cleansing, Data Management, Tidyverse (R Package), R (Software), Data Transformation, R Programming, Spatial Data Analysis, Data Processing, Data Literacy, SPSS, Spatial Analysis, Text Mining, Data Import/Export, Time Series Analysis and Forecasting, STATA (Software), Metadata Management, Statistical Analysis, Data Visualization

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles

    4.8 stars, 5K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (5K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data Validation, Anomaly Detection, Data Transformation, Spreadsheet Software

    4.5 stars, 101 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • K

    KodeKloud

    AZ-104 Azure Administrator Certification Prep

    Skills you'll gain: Microsoft Azure, Azure Active Directory, Virtual Machines, Virtual Private Networks (VPN), Cloud Computing, Disaster Recovery, Azure DevOps, Containerization, Cloud Infrastructure, Cloud Storage, IT Management, Role-Based Access Control (RBAC), Scalability, Data Management, User Accounts, Identity and Access Management, Authorization (Computing), Network Security, Continuous Monitoring, System Configuration

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Scientific Visualization, Plot (Graphics), Data Visualization, Predictive Modeling, Pareto Chart, Predictive Analytics, Model Optimization, Regression Analysis, A/B Testing, Statistical Modeling, Process Optimization, Statistical Software, Statistical Methods, Analysis, Data Analysis Software, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis

    4.9 stars, 938 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (938) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Stakeholder Management, Content Optimization, Stakeholder Communications, Client Services, Content Strategy, Content Performance Analysis, Competitive Intelligence, Strategic Planning, Web Analytics, Business Planning, Sales Presentations, Presentations, Technical Communication, Gap Analysis, Prioritization

    4.7 stars, 495 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (495) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Agile Project Management, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Analysis Software, Data Visualization, Data Presentation, Performance Improvement, Data-Driven Decision-Making, Data Collection, Process Improvement, Process Improvement and Optimization, Data Visualization Software, Business Process, Business Process Improvement, Business Analytics, Analytics, Root Cause Analysis, Lean Methodologies

    4.6 stars, 532 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (532) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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