• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Digital Analysis, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6 stars, 298 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (298) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Minnesota

    Introduction to UI Design

    Skills you'll gain: User Interface (UI) Design, Usability, Human Computer Interaction, User Experience Design, Design, UI/UX Research, Design Strategies, Human Centered Design, Interaction Design, Design Elements And Principles, Human Factors, User Centered Design

    4.6 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing

    4.9 stars, 39 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (39) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Building Candlestick Charts with Google Sheets

    Skills you'll gain: Technical Analysis, Google Sheets, Spreadsheet Software, Market Data, Cloud Computing, Data Visualization, Trend Analysis

    4.2 stars, 303 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.2 (303) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Minnesota

    Lean Software Development

    Skills you'll gain: Design Thinking, Process Mapping, Kanban Principles, Kaizen Methodology, Lean Methodologies, Lean Manufacturing, Agile Software Development, Workflow Management, Business Workflow Analysis, Product Development, Agile Methodology, Lean Six Sigma, Process Improvement, Software Development, Scrum (Software Development), Software Development Methodologies, Continuous Improvement Process, Product Testing, Waste Minimization

    4.6 stars, 433 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (433) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI powered creativity, Business Research, Copywriting, Ideation, Marketing Materials, Writing and Editing, Project Implementation, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis

    4.3 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (6) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    Management of Urban Infrastructures – part 1

    Skills you'll gain: Energy and Utilities, Case Studies, Public Works, Transportation Management, Electric Power Systems, Water Sustainability, Operations Management, Transportation Operations, Stakeholder Management, Sustainable Systems, Traffic Flow Optimization, Sustainable Development, Stakeholder Engagement, Project Management, Environmental Issue

    4.6 stars, 804 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (804) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5 stars, 312 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (312) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universiteit Leiden

    Introduction to Comparative Indo-European Linguistics

    Skills you'll gain: Ancient History, Culture, Language Interpretation, Translation, and Studies, English Language, Anthropology, Multilingualism, Oral Comprehension, Research, Research Methodologies

    4.6 stars, 105 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (105) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    4.4 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Introduction to Tourism and Hospitality

    Skills you'll gain: Hospitality, Hospitality Services, Hospitality Management, Climate Change Adaptation, Market Dynamics, Hospitality and Food Services, Sustainable Business, Digital Transformation, Hotels and Accommodations, Sustainable Development, Hotel And Restaurant Management, Travel Arrangements, Cultural Sensitivity, Environmental Issue, Hotel Operations, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Culture

    4.5 stars, 72 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (72) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    GPU Programming

    Skills you'll gain: Artificial Neural Networks, Image Analysis, Event-Driven Programming, Scalability, Applied Machine Learning, Deep Learning, C and C++, Memory Management, Performance Tuning, C++ (Programming Language), Digital Signal Processing, Linear Algebra, Distributed Computing, Hardware Architecture, Programming Principles, Computer Architecture, System Programming, Program Development, OS Process Management, Machine Learning

    3 stars, 212 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3 (212) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1…164165166…469

In summary, here are 10 of our most popular market research courses

  • التحوّل الرقمي: BCG
  • Introduction to UI Design: University of Minnesota
  • Product Development for Technical Managers: University of Colorado Boulder
  • Building Candlestick Charts with Google Sheets: Coursera
  • Lean Software Development: University of Minnesota
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Management of Urban Infrastructures – part 1: École Polytechnique Fédérale de Lausanne
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Introduction to Comparative Indo-European Linguistics: Universiteit Leiden
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok