• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    4.7 stars, 157 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (157) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Time Series Models for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Microsoft Excel, Excel Formulas, Trend Analysis, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Model Optimization, Statistical Analysis, Statistical Methods

    4.9 stars, 255 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (255) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Leadership and Management, Lifelong Learning, Leadership, Growth Mindedness, Team Motivation, AI Enablement, AI literacy

    4.8 stars, 204 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (204) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Paid media, Content Scheduling, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Online Advertising, Budget Management, Budgeting, Advertising, Business Strategy

    4.4 stars, 12 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding

    4.7 stars, 184 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (184) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Performance Improvement, Data Collection, Process Improvement, Process Improvement and Optimization, Business Process, Business Process Improvement, Process Design, Data Strategy, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Process Flow Diagrams, Business Priorities, Data Validation, Business Process Modeling, Plan Execution, Data Capture, Operational Performance Management, Performance Analysis

    4.6 stars, 275 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (275) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.5 stars, 58 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.5 (58) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Content Development and Management

    Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Content Management Systems, Content Strategy, Content Scheduling, Writing

    4.8 stars, 43 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (43) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.9 stars, 130 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 3.9 (130) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5 stars, 12 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (12) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fortinet, Inc.

    Fortinet Network Security

    Skills you'll gain: Firewall, Network Support, Virtual Private Networks (VPN), Network Troubleshooting, Network Routing, Network Security, Routing Protocols, Intrusion Detection and Prevention, Authentications, Network Monitoring, Event Monitoring, Lightweight Directory Access Protocols, Technical Support and Services, Remote Access Systems, Network Administration, Security Engineering, Application Security, Cybersecurity, Computer Security, Cyber Security Strategy

    4.6 stars, 163 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (163) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Saïd Business School, University of Oxford

    Generative and Agentic AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making

    4.7 stars, 144 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (144) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…163164165…550

In summary, here are 10 of our most popular marketing strategy courses

  • Product Management: Developing and Delivering a New Product: SkillUp
  • Excel Time Series Models for Business Forecasting: Macquarie University
  • Grow as a Manager: Google
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • Data-Driven Process Improvement: University at Buffalo
  • Complete Executive Leadership: STARWEAVER
  • Content Development and Management: Microsoft
  • Applied Python Data Engineering: Duke University
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok